For Brooks Brothers, the year 2018 marks the brand’s 200th anniversary. In this era of fast fashion, that is quite the achievement. To celebrate this moment, American’s oldest retailer held its first ever show at the famous Salone dei Cinqueccento at Palazzo Vechio in Florence, Italy during Pitti Uomo.
A Brief History
While normally viewed as a purveyor of classic clothes now, Brooks Brothers was once the original disruptors of fashion. Founder Henry Sands Brooks was the man responsible for some of fashion’s most iconic items today including the ubiquitous navy blazer, the striped tie and the sack suit.
Creative director Zac Posen reimagined these signature items during the show. The navy blazer was showcased in several combinations and silhouettes, a testament to its versatility. The striped tie was occasionally seen around the waists of the models instead of the neck, paying homage to Fred Astaire’s style of wearing his favourite Brooks Brothers item. As for the sack suit, it was cut slimmer to the body while still retaining its boxy look.
Brooks Brothers promises to have more surprises down the road this year. In the meantime, enjoy the highlights of the show below. You might be inspired by the looks and the uplifting music. See if you recognise the soundtrack, a contemporary hit reinterpreted by the Italian Philharmonic. Hint: it’s all about your state of mind in New York, where Brooks Brothers is from.