Joyful Distraction


Not all news is bad news. Bottega Veneta has announced the launch of a new Virtual Residency that aims to spread strength, positivity and creativity at this moment where the world as we know it is in flux.


“Creativity and strength lie at the heart of Bottega Veneta. In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond.” adds Daniel Lee, Creative Director for Bottega Veneta.


The multi-platformed Bottega Residency will be accessible on Instagram, Youtube, Line, Kakao, Spotify, Apple Music and a special mini-site. A weekly take over by either a muse, collaborator or talent will see them sharing influences and works that inspire them. From film, music to art discover the things that make these individuals tick. Weekends at the Residency will be hive of activity with programming inspired by familiar weekend rituals. From cooking with rising-star chefs to musical performances and a special movie screening on Sundays.


Being socially responsible and staying in this weekend? Let the Bottega Residency be your joyful distraction and be inspired to try something new.



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