What is summer without vibrantly bright shades? As the season nears, many street labels and fashion conglomerates are tapping on bold and vivid colours for their upcoming collections.
Just like the endless rays of sunshine during summer, Louis Vuitton’s boldly hued capsule collection is sure to boost spirits amidst gloomy days. To see the brand’s vision through, it has secured the talents of 21 Savage for its campaign.
Fronted by the American rapper, the new Louis Vuitton collection conveys Virgil Abloh’s recurring theme of the infinite while embodying and highlighting the casual energy of 21 Savage. Influences from West Coast skaters and artists are seen on embroidered shirts, light denim plastrons, lightweight leather blousons, jacquard blazers and multicoloured windbreakers.
The collection exudes emotions diffused with a joyful nostalgia melding with a sense of endless possibilities. A watercolour-inspired design reinvents the iconic Louis Vuitton monogram to represent the creative youth and sunny mood.
Classic pieces such as Keepalls and tote bags showcase the watercolour monogram theme, while masks and bandanas are enhanced with the print. The collection also brings back multicoloured link bracelets, enamelled rings, and lucky charms. A selection of accessories and sneakers tops off the capsule.
Moreover, this collection highlights Louis Vuitton’s new eco-design strategy. Besides using certified sustainable materials, the colour palette was also conceived without chlorine or metals. Abloh promises to go 100 percent eco-friendly on a global scale by 2025.
(Images: Louis Vuitton)
