Before we take you right to the collections, a word of caution. You’ll be reading words like “collaborations”, “partnerships” and “tie-ups” at a higher frequency than usual (five, to be exact). They are among industry terms like “androgynous” and “sartorial” that we kept repeating without a second thought.
Truthfully, it’s not just us that are getting all hyped up about it. Anyone who’s been keeping tabs on fashion news will tell you brand collaborations have definitely been more ubiquitous in recent years. The last couple of months alone we received news of five. There’s another (Alexander Wang X Uniqlo) already scheduled to be released in November.
Remember the time when we only had the Autumn/Winter and Spring/Summer collections to occupy ourselves with? Then came the Pre-Spring, Cruise, and Resort collections. Since 2004 and the arrival of H&M and Karl Lagerfeld’s first tie-up, our styling options have become more exciting and experimental. These much sought-after periodic brand collaborations create elements of newness and surprise, pushing brands beyond their boundaries and altering their stereotypes to reach a wider audience.
In case you’re looking to buy some new threads, let us pique your interest with five coveted fashion tie-ups from H&M to Sandro, and G-Star, to name a few. These limited collections, from over-the-top outfits to clean understated footwear and athletic wear, may just be what you are after this season. Better yet, they won’t cost you an arm and a leg.
Moschino[tv] x H&M collection
Karl Lagerfeld X Puma
The KARL LAGERFELD X PUMA collection features two unisex Suede sneakers, blending Karl’s timeless look with contemporary streetwear style, and feature either a playful KARL graphic or removable sunglasses detail.The women’s offering includes a tuxedo-inspired T7 track jacket with matching pants and a T7 Jumpsuit. Both are stylish plays on PUMA’s iconic Track Jacket with 7mm stripes, a Track Top, and a cropped Tee. The men’s collection features a slim-fit Hoodie and matching Sweat Pants, plus a logo Tee. The clothing styles are further complemented by a backpack, a shoulder bag and a baseball cap featuring custom KARL LAGERFELD X PUMA branding. Available at select Puma stores.
Sandro X Helly Hansen Capsule Collection
G-Star Raw and Jaden Smith -The Forces of Nature Collection
The Blue Colourway represents water – Earth’s most valuable resource. G-Star uses the first ever Cradle to Cradle Certified denim fabric advocate sustainability and cleanliness with zero risk for both people and the planet. It’s made up of 100% organic cotton and a dye that uses 70% less chemicals than typical denim.
The Ecru Colourway symbolises the earth and its creature and the product in this range uses only raw organic cotton free from any dyes making the fabric completely and sustainable and recyclable.
The Black Colourway represents the eclipse, one of nature’s most dramatic events, and is made out of the most sustainable black denim ever developed by G-Star. It represents the brand’s holistic approach to fabric design, using 100% organic cotton fiber and eco-friendly black dyestuff. By applying a specific dyeing technology, G-Star is saving 52% water, 65% energy, 71% CO2 and 14% chemicals, compared to conventional black denim. Available in G-Star Boutique Capitol Piazza.