International sportswear brand Adidas has teamed up with Marvel to launch American basketball player Donovan Mitchell’s first signature sneaker — D.O.N. Issue #1. This acronym stands for Determination Over Negativity, and the four variations of this super hero-themed pair pay tribute to the sportsman’s struggles with adversity as he made his way to the top of the game. Literally.

Donovan Mitchell’s
American basketball player Donovan Mitchell’s first signature sneaker — D.O.N. Issue #1
““Determination Over Negativity is a belief that anything is possible no matter who you are or where you come from. I wanted this sneaker to be a symbol of that – for the kid who believes they can do anything.””
Utah Jazz star Donovan Mitchell

A superstar of the Utah Jazz basketball team, Mitchell is known for his jaw-dropping vertical leap and speed — two characteristics that mark the sleek silhouette of this new line of sneakers. Additional features include a propulsion clip on the side for lateral support and a wider outsole to provide stability for landing from above-the-rim leaps. Special BOUNCE cushioning ensures a comfortable landing. A unique, wavy tread pattern on the sole helps drive Mitchell’s elusive speed. The sneaker also presents a spider-web stitching on the toe box and tongue, as well as custom coding highlighting the relevant stops in the player’s journey to the NBA.


Donovan Mitchell's
Donovan Mitchell in Stealth Spider-Man is black and green

Each of the four D.O.N. Issue #1 colourways has been specially designed to recall Marvel’s popular superhero. The Marvel’s Amazing Spider-Man colourway comes in a red, blue and white theme; the Symbiote Spider-Man colourway has a shocking pink, core black, white and silver look; the Stealth Spider-Man is black and green, and Marvel’s Iron Spider offers a red and metallic gold version.

Donovan Mitchell’s
Donovan Mitchell in Marvel’s Iron Spider colourway

The Donovan Mitchell’s Amazing Spider-Man (1 July), Stealth Spider-Man (1 July) and Symbiote Spider-Man (18 July, online-exclusive) sneakers will be available both online and in-store at Adidas Suntec starting this month, while the Iron Spider colourway will drop on 1 August.

Donovan Mitchell in Marvel’s Symbiote Spider-Man colourway

Subscribe to the magazine

Subscribe Now
Never miss an update

Subscribe to our newsletter to get the latest updates.

No Thanks
You’re all set

Thank you for your subscription.