As the international sporting world gears up for the London 2012 Summer Olympics, Alfred Dunhill pays tribute to the British Olympians who have graced past medal podiums in the name of their country. Adding to the excitement in the run-up to the main event, the Spring Summer 2012 Voice campaign is wholly devoted to three sporting giants who represent the past, present and future of British sport. The veteran sportsman is Sir Matthew Pinsent, one of Great Britain’s most successful and highest profile athletes. He has won four Olympic gold medals for rowing, the first at aged 21. He has also won 10 World Championship Gold’s including winning both the coxless and coxed pairs at the World Championships in 2001. He is now retired. Iain Percy is the double Olympic champion and Great Britain’s most successful Star Class sailor of all time. He was the gold medal winner at the 2000 Sydney Olympics and the 2008 Beijing Olympics. In 2012 he will be sailing for his third Olympic gold medal. And representing the future of British sport is Louis Smith, a gymnast who won the bronze medal at the 2008 Beijing Olympics – the first Briton to win a medal in the individual gymnastics at the Olympic Games since 1908. The black and white portraits of the three sportsmen clad in Alfred Dunhill’s Spring Summer 2012 collection, are paired with each gentleman’s philosophy on winning and what it takes to be at the top of their game.

“The dividing line between winning and losing comes down to whether you can take the pain.” – Sir Matthew Pinsent

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