Burburry launched its largest store in Asia-Pacific to date with a space of 21,500 square feet at Pacific Place at Admiralty, Hong Kong. The stunning establishment boosts an exterior crystal façade which features the prominent and classic Burberry check, first of its kind for Burberry. The brand’s Retail Theatre Concept, externalized by Chief Creative Officer Christopher Bailey, broadcasts digital content directly from Burburry’s headquarters in London into the store. It was stars galore at the event which saw celebrities such as British actress and Burberry Body Rosie Huntington-Whiteley, Maggie Cheung, Huang Xiao Ming and Girl’s Generation members Soo Young and Yuri gracing the launch with their presence. The collections that can be expected at Pacific Place include Burberry Prorsum, Burberry London, Burberry Brit, Burberry Childrenswear, Burberry Accessories, Eyewear, Watches, Burberry Fragrances and Burberry Beauty – the first in-store counter in Hong Kong

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