Burberry has done it again. After a wildly successful social media campaign – the brand celebrated 14 million Facebook fans (and counting) – and the smouldering hot Spring 2012 ad campaign starring Eddie Redmayne and Cara Delevingne, the emotively brooding Fall 2012 ad campaign featuring Actress Gabriella Wilde and musician Roo Panes did not disappoint.
“We shot the series of cinematic, emotive black-and-white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms,” said chief creative officer Christopher Bailey.
Shot within the backdrop of London’s rain-soaked and foggy streets, the campaign also pays homage to Britain’s notoriously gloomy weather.
“We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way,” Bailey said of the images, which were photographed by Mario Testino on the campus of Greenwich’s Royal Naval College,” Bailey explained.
Always on the forefront of fashion’s social media, Burberry has created an innovative digital experience that will allow visitors to explore and purchase from the campaign through short films, imagery and music. A continuation of the brand’s Runway to Reality concept, consumers are now able to buy the Autumn/Winter 2012 collection directly through the campaign gallery on Burberry.com.
We can’t wait for what Christopher Bailey has in store for us next.
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