Celebrating the brand’s signature Olympia bag, Burberry is launching a series of “World of Olympia” pop-ups across the globe, including Singapore. The immersive space in ION Orchard brings the world of the Olympia to life, and it celebrates the aesthetics, craftsmanship and inspiration of the bag.
Ancient Greek in Burberry’s ION Boutique
The architecture of the space reflects a contemporary approach. Sweeping curves lined with statues are reminiscent of Ancient Greece, reimagined for the modern age. The shape of the exhibition resembles the arc of the Olympia bag, a mesmerising repetition of feminine form – majestic and elevated.
The booth will also feature the Elpis statue, which comes alive through an interactive AR experience. Accessible via a dedicated QR code, visitors will be able to place an animated digital version of the statue in their surroundings and watch as it comes to life. Visitors can capture visuals of the animated figure. The experience is the latest in a series of activations exploring the relationship between physical and digital experiences to create exciting new concepts for their community and enhance the luxury experience.
The Olympia Family
The pop-up sees bags and SLGs from the Olympia family: the Small Olympia, Medium Olympia, Zip Olympia, Micro Olympia and Olympia card case, and exclusive Olympia colourways in Marsh Green, Marigold and Topaz Blue, in small and mini size. Meticulously crafted, the latter employs the highest quality leather and has a crescent curve that moulds closely against the body.
The defined arc enhances its exquisite beauty and unique features, nodding to the past with a twist of modern classicism. A gold or palladium-plated hardware engraved with the Burberry logo completes the style. As a British Maison which honours and offers exclusivity, each bag is hand-shaped and painted by artisan makers. An edition number is engraved on the inside of the bag, heightening its exclusivity.
The Olympia bag is available in stores and online. Customers can also shop from the comfort of their homes via the following numbers: 9182 6433 / 800 441 1405