Packed to the rafters with metallics and bright jewel tones, the latest spring/summer 2013 collection by Burberry Chief Creative Officer, Christopher Bailey, is anything but boring.

The iconic trench coats (together with this season’s ubiquitous bomber) have been reinterpreted in flashy metallic blues and greens, slim cut suits that cleave to the body are decked out in deep cobalt blue, and silk shirts worn over electric yellow trousers come in playful kinetic prints. To summize, the collection is bright, energetic and young.

BURBERRY: Romeo Beckham stars in the SS2013 Campaign-am_il_v1001_i_64c5cebf747beac1bca7e1240cbe922291_1778e5e9213c84de3e61bd4001e9913789

So when Burberry announced that Romeo Beckham (son of David and Victoria Beckham) would be featured in it’s advertising campaign for the collection, the idea didn’t jump out as far fetched and fanciful.

BURBERRY: Romeo Beckham stars in the SS2013 Campaign-am_il_v1001_i_2b80337ad5bc3635d11ca1f66695e83e12_b0132c102384770a3d471a57317d8c0b83

10-year-old Romeo Beckham, fully attired in miniature versions of Burberry’s key looks for the season, steals the show in the brand’s raft of print and film campaigns. Under the creative direction of Bailey and shot by Mario Testino, Beckham provides a humorous distraction to the young cast of British models (the likes of Cara Delevingne and Charlie France) who try their best to retain their stoic poses beside a jumping and cheeky Beckham.

BURBERRY: Romeo Beckham stars in the SS2013 Campaign-am_il_v1001_i_a4e1afe50586e0403825e0ca4beaef8a43_9371b4a954c3002f01a8a94656d203e548

Blessed with his parent’s good looks and girded by an unfettered confidence, this may very well be the start of a long career in front of the camera for young Becks. Clearly, the apple doesn’t fall from the tree.

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