The Christian Louboutin FW21 Collection takes its inspiration from travel, which comes to life through a one-of-a-kind digital presentation. Get transported to a world of fashion with “Loubi Airways” to uncover what is new in the line-up.
Like Christian Louboutin, many of us have a pent-up desire to travel. Considering that leisure flights may not resume until 2022, the French Maison has explored 3D technology to counter our travel urges.
Inspired by state-of-the-art immersive experiences offered in apps like Drest and Zepeto, Louboutin conceived a fully interactive virtual airplane to showcase the FW21 collection via a dreamy air journey on “Loubi Airway”. Guests are invited to plunge into the virtual world by exploring the Loubi Plane and discover the new collection through interactive animations.
Filmed inside a retro-themed JFK Terminal, the Christian Louboutin FW21 video campaign features a dynamic LoubiCrew as well as the full experience of security checks, boarding and even in-flight services.
The Loubi Airway journey replicates the traditional airport system, except with a theatrical, virtual twist. Entering the Loubiplane is like stepping into a Christian Louboutin’s universe. The space is designed with the house’s iconic details, featuring its ubiquitous red on the flooring, seats and Loubi Airways branded seatbelts.
A RETURN TO UNAPOLOGETICALLY MAXIMALIST GLAMOUR
To continue the modern retro concept is the ‘Oh Xtain’ print. The fun patchwork is composed of images taken from fashion magazines, retro adverts, movies and posters. The vibrant collage is showcased through sneakers, loafers and crossbody bags, offering the idiosyncratic print in various styles. This season, the Maison combines its signature spike with metallic detailing for an elegant take on rock ‘n’ roll. Spikes are seen on a plethora of accessories and footwear, including leather slippers to shearling Chelsea boots. Inspired by the traditional Tarot de Marseille deck, the Caracaba capsule features a bold print that transforms classic constructions with an uninhibited and resolutely modern feel.
As we anticipate its official launch in May 2021, click here to begin your virtual journey on the LoubiPlane and get the first look at the new Christian Louboutin FW21 collection.
(Images: Christian Louboutin)