After much anticipation, the largest flagship store in Singapore officially opened in Wisma Atria on 19th July. Probably assembled with all of you guys in mind, the store features the most extensive men’s collection in the region yet.

Star-studded would be far too modest an adjective to describe the exclusive opening that saw the attendance of over 250 select guests, with many celebrities making up the guest list. Hong Kong celebrity couple Simon Yam and Qi Qi flew in to Singapore specially for the event. Local celebrities and personalities such as Nat Ho, Rosalyn Lee, Anita Kapoor, Cheryl Miles and Elvin Ng made their way down to the event as well.

Casual and vibrant, the opening was nothing like you would expect. Exemplifying Coach’s classic and stylish take on New York fashion, guests enjoyed a New York inspired menu of canapés such as beef burger with caramelized onions, pizza squares with tuna and artichoke toppings and mini cupcakes with colourful fondant icing. Models stylishly decked out in Coach leather jackets, trench coats and the newly launched Legacy Collection posed with guests at the photo wall while the repertoire of pop and rock tunes by local band 53A kept the atmosphere buzzing. Jars of handmade candies customized with the Coach logo were placed on a candy cart at the entrance of the boutique. The star of the event was probably the live tattooing station where guests had their customized designs tattooed onto their leather tags by the tattoo artists on site.

Now, who doesn’t love novelties such as these? Two thumbs up to Coach!

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