Coach 1941 Spring Menswear Campaign. Photo: Coach

Seems like the rise of East Asia isn’t going away any time soon. Having featured Chinese supermodel Liu Wen in previous womenswear campaigns, American luxury label Coach taps into the Asian pool once again. This time, the brand ropes in 23-year-old Chinese newcomer Timmy Xu to front its spring 2018 menswear campaign, having him join the ranks of A-list celebrities like Selena Gomez, who currently fronts the womenswear line, and the brand’s former menswear campaign star James Franco.

Set against the backdrop of New York’s iconic Empire State building, the sepia-tone campaign features the fresh-faced actor – who famously played Bai Luoyin in controversial Chinese web series Addicted in 2016 – wearing a suede jacket layered over a Hawaiian-printed shirt. He’s pictured clasping the straps one of the season’s most talked about accessories, the Coach x Keith Haring Dylan patchwork bag, that features patchwork of the late artist’s iconic artwork sewn onto the bag. The quirky details are an instant mood-lifter, if you ask us.

Not convinced? Click on the video campaign below to see Xu in action with the bag.

Coach 1941 Spring Menswear Campaign. Video: Coach

written by.
Syed Zulfadhli
Syed Zulfadhli knows a thing or two... thousand about skincare and grooming.

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