Cool brand collaborations have proven without a shadow of a doubt that sometimes it is better to be together. No doubt, there is a certain appeal when two labels come together for a project. Besides gifting an opportunity to leverage off each other’s following, it also allows the brands to expand their creativity.
Over the years, the retail and fashion space has seen numerous partnerships, solidifying its players’ ongoing popularity amongst fans. By connecting their fanbases, it helps elevate their profiles whilst producing something memorable and long-lasting from a creative standpoint.
Eager to see what happens when brands come together? Here is a curated list of cool brand collaborations hitting the fashion and retail space right now.
Skechers & Goodyear
When it came to equipping its footwear range with performance outsoles, Skechers looked to The Goodyear Tire & Rubber Company. The collaboration between these two trusted brands brings the Goodyear Performance Outsoles to Skecher shoes. The custom outsoles are designed for durability along with increased traction, stability, and durability.
The outsoles are featured on a range of styles for everyday wear and casual sport, including lace up and slip-ons. Selected styles are also machine-washable for easy care and are easy to wear. In addition, Skechers brings together the Goodyear Performance Outsoles with one of its iconic sneaker silhouettes – the Skechers D’Lites 4.0. It boasts a chunky sneaker design and the traction outsole is perfect for walking or dancing.
Longchamp & Emotionally Unavailable
Way before cool brand collaborations became de rigueur on Planet Fashion, Longchamp was already ahead of the game. The past years have seen it leaving its comfort zone to form partnerships with a diverse array of artists and designers. Now Longchamp is unveiling its latest – and particularly audacious – collaboration with Emotionally Unavailable (EU).
The Longchamp x EU collab sees the luxury brand hook up with the label founded by Edison Chen and Kybum Lee. Like many designers before it, EU was inspired by Longchamp’s iconic Le Pliage – a natural choice due to its unlimited potential for artistic reinterpretations.
The new collab sees EU bring its signature offbeat humour with a play on the Longchamp name. The “Been a CHAMP a LONG time” slogan is seen boldly emblazoned in white on the black Le Pliage bags.
The phrase is also accompanied by the tongue-in-cheek “Professional Heartbreaker”, a nod to EU’s cult bleeding heart logo. Part of the collaboration also extends to a capsule of ready-to-wear collection, which includes athleisure staples of a grey-marl hoodie, black sweatshirt, and black and white tees.
G-Shock & NASA
April marks the 40th anniversary of the OV-102 STS-1 mission – the first Space Shuttle launch. To commemorate the occasion, Casio G-Shock is paying homage to NASA with its second custom DW5600 timepiece. The limited-edition timepiece is presented in black and white, paying homage to the aesthetic of the OV-102 Space Shuttle.
Design elements include a minimalist white dial with the NASA logo in red. The stainless-steel case back sports an engraved silhouette of the shuttle. An American flag is also printed on the band loop and black ion-plated buckle. A one-of-a-kind EL backlight graphic displays the shuttle silhouette and the years 1981 – 2021 when illuminated.
The timepiece arrives in custom packaging with an outer box which reflects STS-1 Mission statistics. An inner tin also depicts the mission’s two-day orbit around the earth.
Asics & Coca-Cola
Global beverage brand Coca-Cola certainly knows a thing or two about cool brand collaborations. Still, this partnership with Asics is surely one of its best. The Asics x Coca-Cola GEL-Quantum 90 TYO showcases the characteristics of both brands with bold colours and a clean look. The Coke red and white colours of the upper are evocative of the Coca-Cola brand.
The colour of green heel, made of GEL technology, is inspired by the Georgia green of the Coca-Cola contour bottle. Completing the look of the sneaker is the Coca-Cola logo adorning the Asics stripes and heel. The shoes are available in two colourways – Coke Red/White and White/Coke Red.
In addition, the sneaker is designed with the intent to reduce the carbon footprint of the product. The uppers of each pair of shoes are made using approximately four PET plastic bottles’ worth of recycled polyester. The environmentally-friendly sock liner base material is made of recycled polyurethane. Completing the sneaker, the sock liner is coloured using a dope-dye technique that requires fewer inks and less water.
Tumi & McLaren
Its partnership with luxury supercar maker and Formula 1 team, McLaren, has allowed Tumi to produce a new capsule collection. The new premium collection features nine travel essentials which take inspiration from the supercar maker.
Each encompasses elements of McLaren’s sleek, bold supercars and race cars. All are also highlighted with McLaren‘s signature Papaya colourway and feature CX6 carbon fibre accents. Key travel pieces include the Aero International Expandable 4 Wheel Carry-On and the Quantum Duffel.
The carry-on is crafted in a hybrid of materials, including Tegris, an extremely hard-wearing thermoplastic composite used in race cars. The hard shell is contrasted by a moulded-fabric front panel with a supercar-influenced design that is echoed throughout the collaboration. The interior also features a compression strap with cues taken from the six-point racing harnesses found in its race cars.