Swedish brand COS is a cult favourite for its minimal approach to design and quality apparel at an affordable price point. Fans also love its underlying and usually unspoken genderless aesthetic.
“We see a lot of our customers, a lot of the guys buying items from the women’s collection and vice versa,” expressed Martin Andersson, head of menswear design at COS, when we last spoke to him last year during the launch of the brand’s unisex white shirt. When asked if a unisex line is a possibility for COS in the future, he did say that it could “definitely be an interesting concept” if the reception of the unisex shirt was favourable. Well, it was favourable indeed.
Available from the middle of March, COS is releasing its first line of unisex sneakers in stark white. Sticking to its concept of functional design, the unisex sneakers are made of leather and feature an easy slip-on style with no unnecessary frills. The sneakers are topped off with rubber soles in three different colours – dusty pink, white and tan
Best thing is, even kids can get in on the unisex movement with the sneakers being available for them as well as men and women. Better be quick to grab them once they’re out because we predict a lot of Instagram-addicts will be picking them up for their whiteout feeds.
The COS unisex sneakers will be available from mid-March in COS stores and online.