In recent years, we have seen an influx of sustainable fashion collections across street and luxury labels. Last year, COS followed suit with their first-ever line of sustainable activewear and now. Today, they launch a sustainable denim collection that features contemporary everyday classics.
As part of the COS’ ongoing sustainability initiative, the new sustainable denim collection SS21 offers a range of designs that incorporates the brand’s ethos of providing longevity and style without compromising the environment.
“Sourcing materials is hugely important, but to deliver meaningful impact we believe it is also essential to drive positive change in the communities we are a part of and throughout the products’ lifecycle,” said Francesca Lilley, Global Head of Sustainability of H&M Group.
Pointing back to their inaugural sustainable collection, Core By COS, these wardrobe staples are made from either recycled or ethically sourced pure organic cotton. And unlike classic denim designs, these rivet-free jeans champion the brand’s minimalist aesthetic while being 100 percent recyclable.
Look and Feel Good
The collection of responsibly sourced denim includes a plethora of cuts and styles, ranging from slim, straight, wide cuts, to even workwear pieces. The classics are reimagined for modernity and functionality with double-lined stitches and innovative seams.
Though brands like COS continue to strive towards reducing social and environmental damages, we too can play a part with conscious spending with brands committed to reducing their carbon footprint.