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Dior’s No Place like Homme

Syed Zulfadhli
28 May 2015
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The trusty old antiseptic bath gel, sticky antiperspirant, and headache-inducing aftershave can now retreat to the corner of the bathroom. Sure they do as they promise – eliminating 99.9% of bacteria that causes odours, keeping you dry in this unforgiving heat, and soothing your razor burn after trying to get that last tuft of fur off your chin. But put together, the unsexy scent that entails could double up as an olfactory contraceptive.

To put things in perspective, Dior Homme will be introducing a new bath line to turn bath time rituals from an unsatisfying wash-and-go experience to a luxurious delight for the senses. Each product captures the distinctive notes from the different signature colognes by the couture house in minimalistic clear frosted bottles topped with a chic black lacquered cap.

“Creating a bath line is an exercise I have always loved. It is a game and a true challenge. For Dior Homme it meant I could discover new facets and play on raw materials to transpose its identity while respecting its structure”, says Francois Demachy, perfumer creator for Christian Dior.

And thus, he created the Holy Trinity of Bath Time:

Dior’s No Place like Homme-am_il_v1001_i_908796ed6019aaff3fa9dddf3cb004b186_a225aaa86ca3a96c585f475b77fba7a341

Dior Homme Shower Gel (S$55)
Awakening your senses begins with the refreshing shower gel that captures the invigorating essence of citrus

Inspired by: Dior Homme Cologne

Dior’s No Place like Homme-am_il_v1001_i_e6e5ab57e10e2b421e73696b81ef8bc141_03e0aae68f7a64e6a7ef511a6a122af394

Dior Homme Deodorant Spray (S$41)

Dior’s No Place like Homme-am_il_v1001_i_1f5dd5e6b8de8787ee82292d8becf13983_e55e7493ac14cc63b984dc315cb0f18221

Dior Homme Deodorant Stick (S$44)
Keeping you fresh and dry all day is the deodorant that comes in either the stick or spray variations, leaving a calming ginger note in its trail

Inspired by: Dior Homme Sport

Dior’s No Place like Homme-am_il_v1001_i_e07c5a7ca6b48c451f4c6fbe3fc7c4d676_8f56093127b8339f1442e428e347d51206

Dior Homme After-Shave Balm (S$82)
The aftershave balm soothes razor burns and softens skin effectively while enveloping you in sensual vanilla aromatics

Inspired by: Dior Homme Intense

Dior’s No Place like Homme-am_il_v1001_i_ff81265acbda9ff47e2ea5c109ba172a93_bcbf65d6e84dfca0d09954a4a1bca7e383

Trust me, you’ll be setting your alarm 15 minutes earlier in the morning just so you could spend that extra time in the shower to enjoy the whole experience. Sometimes, special moments begin in the bathroom.

Available at all Dior counters from 1st July 2015 onwards

Syed Zulfadhli
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