Fashion In 2016 - Augustman
Augustman Logo
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
E-Magazine
Most Trending
Fashion In 2016
Most Recent
Fashion In 2016
Most Trending
Artist Peter Doig Collaborates With Kim Jones For Dior Men’s Fall/Winter 2021-22 Collection
Most Recent
Ring In The New Year With These Stunning Minute Repeater Watches
  • Fashion
  • Watches
  • Grooming
Most Trending
Will Music Streaming Spell The End Of Radio As We Know It?
Most Recent
2021 Blockbuster Movies: The Most Hotly-Anticipated Films To Catch On The Big Screen
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Most Trending
6 Reasons Why We Are Really Excited About The 2021 Formula 1 Season
Most Recent
8 Modern Companies That Are Using Technology To Deliver New Value To Their Customers
  • Tech
  • Motoring
Most Trending
Sip On These 5 Cocktails That Are Under 200 Calories
Most Recent
Lo Hei and Behold the Year of the Ox
  • Dining
  • Drinks
Most Trending
Detourism: Can The Past Year’s Lessons Teach Us To Become Better Tourists?
Most Recent
See Singapore Through Fresh Eyes With These Unique Tours And Experiences
  • Travel Guides
  • Hotels & Resorts
Most Trending
Razer Has Created A Futuristic Face Mask Equipped With Built-In Microphones And Lighting Effects
Most Recent
Free Workout Apps That Will Help You Smash Your 2021 Weight-Loss Goals
  • Fitness
  • Health
Most Trending
AUGUSTMAN Singapore: Free Digital Issues For The Next 3 Months
Most Recent
Uncover Mindful Living with AUGUSTMAN x LIFESTYLEASIA
  • Men of the Year
  • MVMT
  • A-Listers
  • Hit List
  • sg
    • MY
    • SG
  • Search
Fashion In 2016
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Style
Ring In The New Year With These Stunning Minute Repeater Watches
Style
Artist Peter Doig Collaborates With Kim Jones For Dior Men’s Fall/Winter 2021-22 Collection
Style
Catch The Hermès Autumn/Winter 2021 Show Live From Paris
Augustman Logo
sg
Fashion In 2016
Back
All  Style
  • Fashion
  • Watches
  • Grooming
Back
All  Culture
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Back
All  Gear
  • Tech
  • Motoring
Back
All  Food & Drink
  • Dining
  • Drinks
Back
All  Travel
  • Travel Guides
  • Hotels & Resorts
Back
All  Wellness
  • Fitness
  • Health
Back
All  AM Select
  • Men of the Year
  • MVMT
  • A-Listers
  • Hit List
E-Magazine
  • Malaysia
  • Singapore
  • Facebook
  • Twitter
  • Instagram
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Style

Fashion In 2016

Asri Jasman
28 Dec 2016
Article Hero Image
Trending Now
8 Modern Companies That Are Using Technology To Deliver New Value To Their Customers
GearRead More
Lo Hei and Behold the Year of the Ox
Food & DrinkRead More
2021 Blockbuster Movies: The Most Hotly-Anticipated Films To Catch On The Big Screen
CultureRead More
Ring In The New Year With These Stunning Minute Repeater Watches
StyleRead More
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.

Tumultuous is the word to describe the year for the fashion industry. Apart from countless reports of low spending in luxury, 2016 saw brands scrambling to change in a bid to stay relevant to consumers in an increasingly fast-paced global environment.

While some fashion houses such as Gucci have managed to successfully reinvigorate themselves, others were trying hard to retain loyal customers while capturing the attention of new ones. There’s no easy formula to do this, not with the current set of conditions anyway. From collaborating with celebrities who have a strong social media following to adjusting the speed at which clothes go from the runway to the wardrobe, 2016 was all about change.

Making Moves

A photo

The year saw top designers in a game of musical chairs of creative appointments. Raf Simons confirmed his move to Calvin Klein after months of speculation. Maria Grazia Chiuri left Valentino to become Christian Dior’s first-ever female creative director. Berluti and Ermenegildo Zegna filled their vacancies with Haider Ackermann and Alessandro Sartori.

At Brioni, Justin O’Shea was hired in March but ended his stint in October. During his short tenure, O’Shea overhauled the Brioni logo and featured Metallica in his first campaign. Kering probably wanted to replicate the success of hiring an unconventional persona as creative director (something it did well with Saint Laurent and Gucci) but in this case, it veered too far off its DNA.

Shifting Winds

Burberry spearheaded a call to shift the industry’s pace in February. The announcement was received with mixed feelings. Some thought the system shouldn’t be tampered with even though it was flawed. Others joined its rally for change. In September, the big boys put it to the test. 

Burberry overhauled its entire production with a new show venue and merged menswear and womenswear. In New York, Tom Ford also combined collections into one and for the first time, released them for sale online.

Brands like Off-White and Prada curated selected pieces for immediate consumption, testing the waters, but something tells us the future is going the way of “see now, buy now”.

The Kimye Effect

Zayn Malik and Donatella Versace

Gigi Hadid and singer Zayn Malik are now fashion’s ‘it’ couple. The pair has graced the pages of US Vogue and individually scored collaboration deals with fashion brands. 
Hadid’s AW16 collection that she “co-designed” with Tommy Hilfiger was well-received enough to land a second collection. Zayn Malik, on the other hand, will be releasing a mix of menswear and womenswear for Versus Versace in May. We aren’t calling them fashion designers, but fashion frontmen? Definitely.

All The Small Things

A photo

The next big luxury splurge is palm-sized. Moments before showing his spring/summer 2017 collection for Louis Vuitton, Nicolas Ghesquiere released a photo of him using an iPhone wrapped in a trunk-like case. The proceeding show reinterpreted the Parisian woman’s wardrobe with deconstructed suits and dresses but all eyes were on the petite malle iPhone covers clutched by the models. 

Taking Back The Streets 

One of Vetements’ looks for AW16

You can thank Vetements’ Demna Gvasalia for oversized jumpers with unreasonably long sleeves. Since taking creative charge of Balenciaga, the lesser-known designer gained a following for his exaggerated designs that comes with an unbelievable price tag (approximately $800 for a cotton Vetements jumper). Yet, that hasn’t stopped the cool kids from copping an original or creating inspired looks. Looks like it pays to be different.

This article was first published in the December 2016 issue of AUGUSTMAN

Asri Jasman
Talk to Me About:

Up Next For You

Dior Gets Festive With Its New Chinese New Year Men’s Capsule
Richard Augustin
Style
Lance Patterson, CEO Of Penhaligon’s, Shares All About The Brand’s Timeless Heritage And Success
Marta Colombo
Style
Keeping Time: Here Are Our Watch Resolutions For 2021
Shatricia Nair
Style
Luxury Watches To Welcome The Year Of The Ox
Richard Augustin
Style
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.
×
Where are you?
Tell us so we can display what you want to see.
  • Malaysia
  • Singapore
Malaysia Singapore
Advertise About Privacy Policy Terms & Conditions
© 2021 Copyright Augustman