Men can now choose to rock Fendi’s iconic Baguette if they so wish. Following the 2019 “The Baguette is Back” trend, the fashion favourite has been re-proportioned in three different sizes – maxi, regular and mini. This addition to the Fendi menswear line is being commemorated with the short film Exploring the Men’s Baguette World.
Set in the Italian brand’s Men’s Pop-Up store in Milan, the film focuses on three friends, influencers Marc Forne, Leo Mandella and Nasir Dean, as they are projected into a parallel universe while visiting a mystic Fendi library. The story features both fictional and real moments with the Baguette bag, blurring the boundaries between dream and reality.
Fendi’s new iteration of the Baguette for men is designed by Silvia Venturini Fendi and features bold colour palettes by way of black and yellow Selleria Cuoio Romano leather, grey nylon and a special print of Karl collage fabric. The bag’s modern stylings embraces utility – a play of straps means that the Baguette can be worn either cross-body, hand-carried or even as a belt bag.
Exploring the Men’s Baguette World will premiere at the new Fendi Men’s Pop-Up store in Milan, where attendees will also be able to preview the Men’s Fall/Winter 2019 collection.