Calling all music, art and fashion lovers!
This August, feast your eyes on the all-new concept store by Fred Perry. Located in the heart of Orchard Road, the shop features the autumn / winter 2013 Laurel Wreath collection along with two accompanying collections, first-ever featured in Singapore – the Black Canvas by Christopher Raeburn collection and the Laurel Wreath ‘Friends of Fred’ project.

The concept store is a tribute to the infamous laurel wreath icon, visible on all things Fred Perry. The unique interior concept was inspired by old school vinyl record shopping, an idea essentially to unite art, music and youth culture, reflecting the concept behind the collection. The store, built to mimic an English shop front, focuses on harnessing a shopping experience that is reminiscent of British youth culture and the relationship between Fred Perry and music.

The Fred Perry autumn / winter 2013 men’s Laurel Wreath collection is “robust and sophisticated”. Silhouettes, details, colour and style all reflect the British military and various British youth subcultures like the mods and punks. The British youth culture was the pioneer in developing British fashion, which resulted to the adoption of ‘street style’. Young adults who strive for originality seek to creatively style and deconstruct their own clothing to belong to a subculture group that they can identify with. To this day, the notion whereby prestigious designers adopt street style persists not only in Britain but around the world. Fred Perry portrays this concept throughout the collection through elements like the camouflage print and the idea of the repurposed jacket. This concept store will be an exciting addition to the Fred Perry brand in Singapore.

Here’s a selection of our favourite looks from the men’s Laurel Wreath collection.

FRED PERRY: Laurel Wreath Collection Shop -am_il_v1001_i_153d2482d8b966f07153b0ac887ba28632_54d066a4f4b0e07497328b22d66bd5b968
FRED PERRY: Laurel Wreath Collection Shop -am_il_v1001_i_baefdf9b1d7a37440d649e321336bea369_4af5c89584bad7687eec77c9555f6cd508
FRED PERRY: Laurel Wreath Collection Shop -am_il_v1001_i_21834c957275b9e96bc58e4e2dc848b387_47fdf35f40ad019f6bcd70a32dd1d00e24
FRED PERRY: Laurel Wreath Collection Shop -am_il_v1001_i_139b6c7fc694b11918a558de5d170e8b16_e84350f88c6faf37fcf141fb07d4fbc075

Visit the Fred Perry: Laurel Wreath Collection Shop @ Mandarin Gallery #03-08
Opening 15 August 2013 from 11am to 9pm daily.

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