Earlier this year, we saw Matthew M. Williams’ second ready-to-wear collection on the Givenchy Fall Winter 2021 digital presentation as it clad the models strutting down the pulse-pounding runway. The looks bridge the classical, radical and practical, with silhouettes exploring the tension between extravagance and discipline, fashion and music.

“In many ways, this collection is about a constant tension between two worlds. It’s about finding personal meaning in difficult circumstances; its about sincerity in what we do rather than strategy,” said Williams. “We wanted to bring a sense of lived reality alongside precision, elegance and extravagance in the clothing and looks. Ultimately, fashion for us is a way of being, feeling and connecting rather than a game played. It’s almost like monumentalising the everyday, filling it with emotion — like music you can wear.”

Taking cues from the digital runway presentation, emerging photographer Thibaut Grevet shot the newly launched campaign images with a similar cinematic and chiaroscuro mood. A staged dramatic black setting offered a stark contrast to the looks, highlighting the season’s silhouettes — the sensuality of shearling, softly enveloping puffers, a strong shoulder, and sculptural knitwear.

That said, bags this season stood out and took centre stage. Expanding the Antigona leather bag range unveiled in his Givenchy debut for Spring-Summer 2021, the Creative Director conveyed a sophisticated and modern take on the House’s DNA in the Antigona-U Camera and the Crossbody bags.

A contemporary and urban attitude permeates the latest line-up as their soft matte black leather complements the symmetrical groove, exuding a rock-inspired flair. Showcasing his penchant for industrial hardware, Williams finished these pieces with a two-tone metallic ‘U’ element and zippers in dark ruthenium and black. Available in Givenchy stores worldwide, these bags are as stylish as they are functional; they are essential in one’s wardrobe and apt for any setting and occasion.

(Images: Givenchy Fall Winter 2021)

written by.

Amos Chin

Senior Writer (Print & Digital)
Fashion and beauty enthusiast, Amos covers the style and grooming beats within his title and occasionally handles the styling and art direction of sundry advertorials. Powered by a visual communication degree, a diploma in fashion, and years of experience in content strategising, the Gen Z knows a thing or two about producing intriguing content. Work aside, he really enjoys talking about true crime stories and tattoos (he has a couple of them).
 
Givenchy Unveils its Fall Winter 2021 Ad Campaign
Never miss an update

Subscribe to our newsletter to get the latest updates.

No Thanks
You’re all set

Thank you for your subscription.