The ancient Roman towns of Ercolani (Herculaneum) and Pompei (Pompeii) have now come alive in a new limited-edition photo book launched by Gucci. Showcasing the Pre-Fall 2019 collection by Creative Director Alessandro Michele, Gucci by Harmony Korine has been shot by the highly reputed eponymous American film director, screenwriter and artist.
The multi-talented Korine has also provided illustrations for the front and back of the book, and the spines are designed in such a way that when kept together, five of them form a single cohesive image.
The two UNESCO World Heritage locations were a deliberate choice by Michele, as he believes that the past is essential to our understanding of the future and therefore, should not be forgotten or neglected. The Italian ruins are a fitting setting for the Florence-based luxury fashion brand that was founded in the early 1920s. And with Korine’s eloquent aesthetic sensitivities, the book offers up a perfect ode to history.
This project is an extension of Gucci’s commitment to promoting artistic and cultural heritage across the world. Some of the luxury brand’s other projects include partnerships with the Dia-Art Foundation in New York City, the Cloisters at Westminster Abbey in London, the Palatine Gallery in Florence’s Palazzo Pitti, the archaeological park of Selinunte in Sicily, and the Tarpeian Rock of the Campidoglio in Rome.
Gucci by Harmony Korine will be distributed by London-based IDEA Books. It’s also available at Gucci Garden in Florence and the Gucci Wooster Bookstore in New York.