Seems like Joseph Schooling‘s winning streak isn’t over.

Besides beating out American Olympian Michael Phelps in the 100m butterfly in 2016’s Olympics with an astounding timing of 50.39 seconds, the 22-year-old is now the first Singaporean ambassador for luxury brand HUGO BOSS.

Following the fashionable deal, Singapore’s athletic pride and joy is featured in the brand’s campaign, and will be releasing campaign videos leading up to the re-opening of the HUGO BOSS boutique at MBS on 25th May 2018. The full video will be screened on the day itself, alongside the launch of the brand’s capsule collection to mark this momentous collaboration.

“To succeed, you have to be committed in what you do. I take immense pride in all that I do and I give it my all. It is a tremendous honour to be part of such an iconic brand. Being a BOSS brand ambassador is significant to me because the brand’s focus on quality and authenticity resonates with me on a personal level,” shared Schooling on this.