Founded in Marseilles in 1968, French underwear brand HOM has been an expert and leader in stylish quality men’s underwear, catering to the support and needs of the urban male, while tailoring to the taste and trend of modernity and fashion as well. Bold yet sophisticated, strong yet classy, the lusciously masculine collection has something for every man.

Simple yet strong, the business collection, given majestic names such as Saint Germain, Vendome and Concorde, comes in grey, suit stripes and tie prints for the man who desires ‘comfortable chicness’.. The men of the business range may be reserved about his looks, but he still wants to feel his best without compromising on style.

HOM’S bestseller just gets even better, and flashier. Unveiling the latest Fashion Season HO1 collection, the range features creative, catchy and iconic motifs for the first time inspired by renowned designers. Patterns such as sailor stripes, Prince of Wales checks, printed stripes and tartan in bright colours form the new exciting line. Made in cotton modal polyamide elastine, the feel is beyond comfortable.

Speaking of being beyond, sexiness coupled with manliness is never overrated. The black addict collection is for that man who knows his strengths, and more of his strengths. He is the epitome of confidence, with a captivating aura of charm. An edgier look besets this range with military-styled motifs such as tattoos, chic prints and Gothic fonts in strong prints. Sculpting in tastefully deep colours such as grey, purple and black, accentuates the masculinity of the man.

Flattering shapes and cuts infused with delicate yet seductive premium materials like velvets and sheens make this collection the ultimate temptation. Made in comfortable and flexible polyamide and elastane microfibre, the boxer GOYA boasts a supreme shine in thin, plush material, while the boxer SHINE features a paisley design which is mildly silvered. Statement monochromes with a pop of fierce red punctuate this adventurous collection.

With a refreshing and indulgent partnership with the French swim team, the ‘HOM World Collection’ and ‘Sprint Collection’ are rejuvenating and exuberant in its myriad of colours that took centre stage in the 2012 Olympics.

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