The Korean wave has reached Swiss borders, with renowned luxury Swiss jeweller, Piaget, announcing its collaboration with Korean heartthrob, Siwon Choi.
One of the most sought-after names in Asian show business, Choi has certainly earned his megastar status. Aside from his talent — the charismatic South Korean actor and singer is a member of one of the biggest male K-Pop groups, Super Junior — and boyish good looks, the star hasn’t let his personal success go to his head and rested on his laurels.
Instead, Choi actively participates in philanthropy and community events. In fact, since 2010, he has been embracing his role as a UNICEF global ambassador and been dedicated to the altruistic cause of supporting vulnerable and disadvantaged children.
It is no wonder then that Piaget has roped him in to be part of their Possession ring campaign. This emblematic and unique ring not only embodies the creative daring of Piaget, but also represents a harmonious blend of aesthetics and sensuality. Infusing the brand’s elegance and incorporating its lauded artistry through a simple but delightful twist, Possession is sophisticated and playful at the same time.
Watch the short promotional clip of Choi surprising a friend with a delicate 18k pink gold Possession ring set with a brilliant-cut diamond (Choi himself is wearing a 43mm Piaget Altiplano in 18k white gold along with a Possession ring also in 18k white gold), and and you’ll understand why Piaget was charmed by Choi.
And with this festive season around the corner, this wonderful accessory is certainly worth including on your Christmas wish list, whether for yourself or for a loved one.
Piaget boutiques are located at The Shoppes at Marina Bay Sands #B2M-208, and at Ngee Ann City, Takashimaya Shopping Centre #02-12A