The Burberry Fall/Winter 2021 menswear presentation is taking place on 22 February 2021 via a livestream event. The presentation will be broadcast on social platforms Twitch and Instagram as well as YouTube and beginning 9pm (Singapore).

This marks the first time Creative Director of Burberry Riccardo Tisci is showcasing the Burberry menswear collection separately. If it’s anything remotely close to the brand’s Spring/Summer ’21 show, then the Burberry Fall/Winter 2021 menswear presentation should make for an intriguing watch.

Burberry Goes Digital

Both Tisci and Burberry have embraced the digital format successfully in the past year. In September, the British brand — known for its tailored trench coats – put together an exclusive digital showcase for its Spring/Summer ’21 collection. Set within a forest, Tisci tapped the expertise of German visual artist Anne Imhof to curate the presentation.

Titled ‘In Bloom’ Imhof put together an immersive performance for Burberry that embodied the essence of nature. The digital experience was also livestreamed on Twitch. It marked the first time a luxury brand has partnered the streaming platform to livestream a fashion show.

Both Tisci and Blueberry have been duly recognised for their creative use of technology. In December, they were honoured for “extraordinary creative thinking” at the Fashion Awards 2020. The way Burberry has embraced the online format is no doubt admirable, especially during the pandemic.

Embracing an audience-free digital format has certainly proven that Burberry is not hampered by any creative limitations. In fact, Tisci and Burberry have proven quite otherwise. Coming off its stunning Spring/Summer ’21 show, it will be interesting to see what Burberry has up its sleeves.

Fortunately, we do not have to wait long as the Burberry Fall/Winter 2021 menswear presentation is already upon us. For a front row seat to the show, follow the livestream below.

written by.
Richard Augustin
Former chef turned writer; Richard has tip-toed around the publishing industry for two decades. When not busy chasing deadlines, you can still find him experimenting with recipes in the kitchen.

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