Loewe has organised a list of online events that are designed to provide a complete understanding of the brand‘s Spring/Summer 2021 menswear collection. The event will span across 24 hours with each lasting for an hour, starting from 9 am SGT. Should you be unable to catch any of the event lineups, fret not—Loewe’s SS21 menswear show will be kept on its website and its Instagram.

To get you into the mood for the fashion show, here is a pre-recorded video with Loewe’s Creative Director Jonathan Anderson where he personally take viewers through the men’s Spring/Summer 2021 collection.


Starting from 12 July, Sunday, the schedule of Loewe’s SS21 show is as follows:


9 am Singapore time

Portraits in motion of denizens of the front row, by photographer and director Aidan Zamiri


10 am Singapore time
Adam Bainbridge, aka Kindness, introduces the music concept: a medley of talents from all around the world


11 am Singapore time
Performance by Korean composer Park Jiha


12 am Singapore time
The shoes


1 pm Singapore time
A video on the Art of Shibori: a Japanese textile technique that inspired several pieces in the collection


2 pm Singapore time
Paper engineering with Shin Tanaka, who recreated in paper the basketweave leather pineapple featured in the collection – download the pattern to make it at home


3 pm Singapore time
Meeting with the basketweave artist Idoia Cuesta, who created two tops for the collection


4 pm Singapore time
Breakfast with Jonathan Anderson and actor Josh O’Connor


5 pm Singapore time
Performance by French-Malagasy pianist, composer and producer Mathis Picard


6 pm Singapore time
Collection highlights with Jonathan Anderson


7 pm Singapore time
The looks


8 pm Singapore time
Lunch with Jonathan Anderson and textile artists Igshaan Adams, Diedrick Brackens, Anne Low, Josh Faught


9 pm Singapore time
A conversation with M/M (Paris) on designing the box and the show-in-a-box concept


10 pm Singapore time
The bags


11 pm Singapore time
A meeting with Cecile Losada, the artisan who crafted the Balloon bag


12 am Singapore time
Performance by American harpist Ahya Simone


1 am Singapore time
Dinner with Jonathan Anderson and photographer Tyler Mitchell


2 am Singapore time
Performance by American band Starchild and the New Romantic


3 am Singapore time
Look 23: how to make it at home following the downloadable pattern


4 am Singapore time
Revisiting Galicia where Idoia Cuesta shows us the weaving process of the Pineapple bag


5 am Singapore time
Performance by UK band ANZ


6 am Singapore time
Audio tour of the LOEWE factory in Getafe, Madrid


7 am Singapore time
The life and work of painter Paul Cadmus, explained by contemporary art critic and curator Jarrett Earnest


8 am Singapore time
Women’s Pre-collection




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