MR PORTER is on to something new. Following last season’s campaign which saw them putting forth a string of young men whose sartorial bearings were inherited from their famous (or infamous) forefathers. Among the set were Ed Stoppard, Bruno Senna, Issac Ferry and John Hemmingway. Following tradition, SS12 saw the unveiling of another three stylish young men who mirror their grandfathers’ and father’s iconic style, a perfect representation of the campaign’s slogan, You Can Inherit Style. The campaign features Mr Tuki Brando, a Tahitian model and grandson of Mr Marlon Brando of The Godfather; Mr Ethan Peck, actor of 10 Things I Hate About You fame and grandson of the legendary actor Mr Gregory Peck and Mr Logan Plant, brewer and beer aficionado and son of Led Zeppelin’s lead singer, Mr Robert Plant. “We interested in style, talent and story-telling,” says MR PORTER’s editor in chief, Jeremy Langmead, “and so we chose three people who encompass all three. Mr Brando, Mr Peck and Mr Plant not only look good, have an individual style and three very different career paths, but they are descendants of style icons too.”