Denim nerds will be happy to hear that sportswear giant Nike is partnering Levi’s for another cotton-fused project (hot off last year’s Levi’s x Jordan collaboration). Dubbed “Levi’s By You“, the project utilises Nike’s “By You” platform to deliver a customised sneaker solution in the form of the Air Force 1 (High and Low cuts) and Air Max 90 silhouettes.
Fans of the two iconic American brands will be able to choose from a wide array of textiles and colours to bring their design dreams to life. Fancy a teal-coloured denim sneaker with an electric yellow swoosh emblazoned on the side? Make it. You’re only limited by your own imagination.
Nike is also releasing a “Nike by Levi’s” pack alongside “Levi’s By You”. Taking the iconic Air Force 1 as the design base, the Highs come in a faded pink colourway, while the Lows sport light-wash indigo on the upper. Both versions feature co-branded motifs across the entire sneaker.
The “Nike By Levi’s” pack will drop on 26 August but the “Levi’s By You” project is already up and running for those who prefer the custom route.