What the world needs now (more than ever), is positivity. And Paul Smith’s new campaign for spring/summer 2017 has loads of it to spare. Moving and grooving to the tune of dancehall artist Mr Lexx’s Dem a Pree, the diverse group of models are clad in the season’s Caribbean-inspired colours paired with sharp tailoring.
Other than the fact that the suits seem to not restrict movements, there’s little hard-selling in the film; it’s all just high-energy fun.
“My way is always very positive, and in a world that’s seeing so much trauma and uncertainty at the moment, it’s important to bring a ray of sunshine however you can. The collection is very reflective of my attitude to life,” describes Paul Smith.
We couldn’t agree more.
