The “see now, buy now” movement, which started last year, has been gathering steam with a host of fashion heavyweights such as Burberry, Tom Ford, Tommy Hilfiger and Ralph Lauren jumping on the bandwagon. Now, it has come to Singapore in time for Singapore Fashion Week and we are excited.

In partnership with Singapore Fashion Week, ZALORA is hosting a shoppable live stream featuring collections from local designers Phuay Li Ying, Michelle Chan, Matthew Gideon, and Nida Tahir Shaheryar.

The Fashion Futures 1.0 show offers the privilege of having the models try on the collections for you, allowing you a head-to-toe visual of how the clothes look like. And from there, you can simply purchase pieces of your choice with just a simple click, from the comfort of your house – or wherever you are watching the stream at.

“This underlines ZALORA’s drive to become the online fashion powerhouse in Southeast Asia through innovative ways to keep our customers engaged and to bridge the gap between offline and online, while bringing Asian designers onto a digital platform expanding their reach further,” Parker Gundersen, Chief Executive Officer of ZALORA group, affirmed the brand’s commitment of supporting local designers.

Matthew Gideon of Deboneire

Unfortunately, the only local menswear designer that you can see and buy immediately is Deboneire by Matthew Gideon. He will be unveiling his Cruise 2017 collection.

However, you can take the chance to discover the vibrancy of the local fashion scene. Ying The Label will showcase its signature wearable art pieces in the collection “Beyond Horizons”; Weekend Sundries will present its year end capsule collection.

Meanwhile, two local designers will also exhibit their Spring/ Summer 2018 collections at Singapore Fashion Week 2017. Their labels GINLEE and LING WU will be made available on ZALORA as well.

Catch the shoppable live stream on 27 October 2017, 6:30pm here.

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