What is Amsterdams Blauw?
Started in 2010, Amsterdams Blauw (meaning “blue” in Dutch) is a denim line conceptualised by Scotch & Soda and an extension of the brand’s love for denim. Designs are based on the ethos that Amsterdams Blauw denims are investment pieces, incorporating vintage elements for styles that carry through different seasons with quality craftsmanship. Reception for the collection led to the establishment of a standalone concept store along Berenstraat in Amsterdam.
Scotch & Soda Amsterdams Blauw at Gerard Doustraat 71, Amsterdam
Things to Look Out For
For fall/winter 2015, Amsterdams Blauw takes to the high seas for a denim collection that is rugged, witty but always stylish. Inspired by Radio Caroline (a pirate radio back in the 1960s) as well as sea explorers the likes of Jacques Cousteau and Steve Zissou, the collection takes cues from the ever-changing colours of the sea with different wash treatments and nautical-inspired pieces.
Scotch & Soda Amsterdams Blauw, Stump, Cropped Loose Taper
Scotch & Soda Amsterdams Blauw, Ralston, Regular Slim
Scotch & Soda Amsterdams Blauw, Peacoat
Ripped denim designs like the loose tapered-fit Stump and the slim-cut Ralston, look like they braved the tough waters. The Fleet 3D with witty handwritten scribbles and sewn-on badges give off the perfect rebel vibe when simply paired with a white T-shirt. For the more subtle, the different washes of classic denims will be the brand new staples; there’s something to suit every style.
Scotch & Soda Amsterdams Blauw, Lot. 22, Fleet 3D Anti Fit
Scotch & Soda Amsterdams Blauw, Phaidon, Slim Fit
Scotch & Soda Amsterdams Blauw, Ralston, Regular Fit
No More Monday Blauw
From today (23rd November 2015) till the last Monday of December 2015, Scotch & Soda is celebrating the arrival of Amsterdams Blauw to its Singapore store. Beat the Monday blauws every Monday till then with Scotch & Soda’s No More Monday Blauw. Every purchase of denim jeans entitles you to complimentary alteration services and a T-shirt. What Monday blues, again?
Scotch & Soda is located at B1-31 Ngee Ann City, Takashimaya Shopping Centre.