Sustainable fashion in Singapore: How brands are giving life to old inventory - Augustman
Augustman Logo
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
E-Magazine
Most Trending
Sustainable fashion in Singapore: How brands are giving life to old inventory
Most Recent
Sustainable fashion in Singapore: How brands are giving life to old inventory
Most Trending
Garmin Launches A New Wearable Tailored For Esports Gamers
Most Recent
Tom Ford Highlights The Need For Flexibility Within The Fashion System
  • Fashion
  • Watches
  • Grooming
Most Trending
Where To Find Upcycled Furniture And Homeware In Singapore
Most Recent
Mattel Has A Life-Sized Floating Baby Yoda Up For Auction
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Most Trending
The Helicopter Celebrates 100 Years, Here’s How It Helped Change The World
Most Recent
What’s New In The 2022 Mercedes-Benz C-Class
  • Tech
  • Motoring
Most Trending
Could This Be The World’s Oldest Mass Production Brewery? Egypt Thinks So
Most Recent
Blair Crichton Of Karana On Turning Jackfruit Into Meat, And Embracing A Plant-Based Future
  • Dining
  • Drinks
Most Trending
These Are Asia’s Most Stunning Mangrove Forests
Most Recent
The New Air France In-Flight Safety Video Will Make You Miss Paris And Flying
  • Travel Guides
  • Hotels & Resorts
Most Trending
Nourishing Superfoods To Add To Your Diet This 2021
Most Recent
Amp Up Your Home Gym With These Designer Fitness Equipment
  • Fitness
  • Health
Most Trending
Uncover Mindful Living with AUGUSTMAN x LIFESTYLEASIA
Most Recent
Social Entrepreneur Josh Tetrick of Eat Just Talks Sustainability And The Future of Food
  • Men of the Year
  • MVMT
  • August Mentors
  • A-Listers
  • Hit List
  • sg
    • MY
    • SG
  • Search
Sustainable fashion in Singapore: How brands are giving life to old inventory
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Style
Tom Ford Highlights The Need For Flexibility Within The Fashion System
Style
Garmin Launches A New Wearable Tailored For Esports Gamers
Style
Inspired By The Royal Albert Hall, The Mido Belluna Royal Is A Classic Timepiece With A British Twist
Augustman Logo
sg
Sustainable fashion in Singapore: How brands are giving life to old inventory
Back
All  Style
  • Fashion
  • Watches
  • Grooming
Back
All  Culture
  • Design
  • Events
  • Art
  • Music
  • Film & TV
Back
All  Gear
  • Tech
  • Motoring
Back
All  Food & Drink
  • Dining
  • Drinks
Back
All  Travel
  • Travel Guides
  • Hotels & Resorts
Back
All  Wellness
  • Fitness
  • Health
Back
All  AM Select
  • Men of the Year
  • MVMT
  • August Mentors
  • A-Listers
  • Hit List
E-Magazine
  • Malaysia
  • Singapore
  • Facebook
  • Twitter
  • Instagram
Sort & Filter
Close Filter
Sort By
Date
Relevance
Filter By Category
All Categories
All
Style
Culture
Gear
Food & Drink
Travel
Wellness
AM Select
Apply
Filter By Location
singapore
All Countries
Style

Sustainable fashion in Singapore: How brands are giving life to old inventory

Dewey Sim
08 Nov 2018
Article Hero Image
Trending Now
Mattel Has A Life-Sized Floating Baby Yoda Up For Auction
CultureRead More
Blair Crichton Of Karana On Turning Jackfruit Into Meat, And Embracing A Plant-Based Fu...
Food & DrinkRead More
Tom Ford Highlights The Need For Flexibility Within The Fashion System
StyleRead More
The New Air France In-Flight Safety Video Will Make You Miss Paris And Flying
TravelRead More
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.

“SUSTAINABILITY” may be one of the most-heard words this year, and probably in the years to come as well. 

Many companies have started going green. Fast-food chain KFC was one of the first movers, ceasing to provide plastic straws or using plastic lids when serving drinks. The movement caught on in other joints. Even in schools, Nanyang Technological University (NTU) last month started charging for plastic bags. This meant that I had to struggle with bags of chips and drinks as I staggered back to my room from the college’s supermarket.

The fashion industry in Singapore has also felt the need to contribute to helping Mother Earth.

One such example is local lifestyle brand Source Collections, which uses custom-produced sustainable fabrics for its T-shirts. Started by Vincent Ooi in October last year, the label also packages its products in recycled paper.

Also birthed from the concept of sustainability is OnTheList, which helps luxury brands remove excess inventory by offering them at heavily discounted prices.  Delphine Lefay and Diego Dultzin Lacoste, the co-founders of the Hong Kong-based company that recently launched in Singapore, tells us how they are doing their part for the environment, and what we should look out for in this arena of sustainable fashion.

How did the idea behind OnTheList come about?

In 2015, we discovered that were few or close to no alternatives available to fashion and retail brands for disposing or redistributing past-season or excess stocks in environmentally sustainable ways, or without compromising brand value. Brands would usually opt to either burn or bury stock, or end up storing excess stock in warehouses, incurring heavy rental costs for an undetermined amount of time.

That was when we saw an opportunity to launch an independent, third-party platform that would work directly with these brands to host Flash Sales and give life to old inventory that would have otherwise been destroyed.

Fashion’s perennial problem: stacks of unsold inventory can’t just be handed out.

What was the response like?

OnTheList was the first of its kind in Asia and had successfully fulfilled a gap in the Hong Kong premium retail industry. We provided brands with the opportunity to turn old inventory into new opportunities and reach out to a new pool of potential customers, all the while saving money and doing good for the environment. We have since held over 150 flash sales in partnership with more than 250 premium brands in Hong Kong, and have recently launched in Singapore.


We provide brands with the opportunity to turn old inventory into new opportunities and reach out to a new pool of potential customers, all the while saving money and doing good for the environment.


What should we know about sustainability in fashion?

The fashion industry is one that is fast-moving and fueled by seasonal trends. To capitalize on the short-lived trends, commercial retail and fast-fashion brands are constantly producing apparel at the lowest cost possible, even if it means producing in bulk or using less-environmentally friendly materials.

As the environmental impact of the fashion industry increasingly comes under the spotlight of global watchdogs, sustainability in the fashion industry is also taking a turn and a becoming a non-negotiable seat in business considerations.

But while many commercial retailers have since pledged to make sustainable changes in their business models to reduce environmental impact in the next decades – from using sustainable materials in production, to being smarter with supply and demand models, and being more involved in helping to inform and facilitate recycling or upcycling efforts – there will still be an issue of surplus and brands opting for ways like landfilling and burning to dispose of excess stock that needs to be addressed.

What’s next?

Our goal will be to continue creating awareness around the issue of sustainability in fashion and retail, as well as to expand our operations in Singapore and take our business model to the wider Asia Pacific region. In Singapore, we will be looking at ramping up the regularity of our sales and starting to run weekly flash sales like we do in Hong Kong. We are working towards launching our online sales platform in Singapore and increasing our online offerings to cater for cross-border sales across Asia Pacific.

 

fashion
sustainability
Trends
OTL
OnTheList
Delphine Lefay
Diego Dultzin
Green
Dewey Sim
Talk to Me About:

Up Next For You

Catch The Onitsuka Tiger FW21 Presentation at Milan Fashion Week
Richard Augustin
Style
Laying Rubber: The Nike SB Dunk Gulf Is Perfect For Motorsports Fans
Richard Augustin
Style
"Escape" Into The Animal Kingdom Digitally With The Burberry Fall/Winter 2021 Collection
Amos Chin
Style
Livestream The Burberry Fall/Winter 2021 Menswear Presentation
Richard Augustin
Style
What's up in the world of fashion, jewellery and watches? Sign up to receive it all.
×
Where are you?
Tell us so we can display what you want to see.
  • Malaysia
  • Singapore
Malaysia Singapore
Advertise About Privacy Policy Terms & Conditions
© 2021 Copyright Augustman