Iconic American brand GUESS might be celebrating only 35 years in the making, but there’s no denying the cultural impact it has had. From the bevy of iconic GUESS girls with the likes of Gigi Hadid, Naomi Campbell and Claudia Schiffer to the signature triangle logo, the 90’s were all about scoring a pair of GUESS denims and to be seen in them.
While fashion is always about looking forward, there seems to always be a soft spot for breathing new life to nostalgic classics and styling. Enter GUESS Originals, a throwback to the height of American denim fashion that’s refreshed for the new age.
The latest GUESS Originals Fall ’16 collection centres around the irrepressible youth energy coupled with vintage GUESS design aesthetics. The denims are rigid to mirror their utilitarian origins but constructed in modern slim-tapered and skinny fits in a variety of washes. The 1981 carpenter jeans in a slim-fit and worn-in style is one to look out for, especially with the oversized patch pockets and raw hem finishing that gives a contemporary workwear vibe. Pile on the collection’s denim Sherpa jacket and the Canadian tuxedo look has never looked so fresh.
Completing the homage to its roots is the range of GUESS logo T-shirts. In energetic tones like mustard, rust and lavender, the triangle logo is front and centre; just like how it was all about the logos back in the day. The T-shirts are also garment-dyed (to form slightly off-coloured seams) and the logos are faded to add to the vintage feel.
Trends and styles come and go but the latest GUESS Originals collection is one that should make a return. And thankfully, they have.
The Fall ’16 GUESS Originals collection is available in all GUESS stores islandwide. Find one near you here.