While Tommy Hilfiger is rooted in its Americana and preppy aesthetics, there’s no doubt that the brand has had a history with music. It was in the 90s that Tommy Hilfiger began being worn by the hip-hop community. Rappers and singers like Snoop Dogg, Raekwon, Destiny’s Child and Aaliyah wore head-to-toe outfits by Tommy Hilfiger with the latter even being the face for the brand in 1996.
Cut to 2017 and Tommy Hilfiger’s affair with music is officially making a comeback. Beginning with autumn/winter 2017, The Chainsmokers have been announced as global ambassadors for its menswear division that includes Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear.
“Like Tommy Hilfiger, we have always believed in celebrating individuality and breaking conventions,” expressed the musical duo. “Tommy paved the way for collaborations between fashion and music, and we are excited to collaborate with a brand that aligns so closely with our own artistic approach and shares our passion for creating memorable experiences for our fans.”
The Grammy Award-winning duo describes their style as “typical all-American” and fits incredibly with Tommy Hilfiger’s menswear offering. The collection celebrates the best of the 90s but with a modern twist while still embodying the devil-may-care attitude of the decade.
Available at Tommy Hilfiger stores islandwide.