Watch Burberry Prorsum Spring Summer 2012 Menswear Show ‘Live’ on Saturday, 14 January 2012 at 5pm (Milan) / 15 January 2012 at 12am (SG) on AugustMan.com
Don’t you love Burberry for giving us a chance to be front row at all their runway shows? This Saturday at midnight (technically, Sunday morning), pour yourself a glass of champagne and tune into the live stream of the Burberry Prorsum Autumn Winter 2012 menswear collection direct from Milan Fashion Week. You’ll be able to purchase the Autumn Winter 2012 collection right after the show through the brand’s runway to reality concept on the Burberry website, with assistance through their Click-to-Chat and Click-to-Call functions. The collection will be available for one week until Sunday 22 January 2012 and the full menswear collection will be available in retail stores and online from July 2012. Burberry is also partnering with Twitter to create the first live ‘Tweetwalk’ show, where each runway look will be shared from backstage as the models hit the runway, allowing Twitter followers to view each look instantly, ahead of anyone else. Follow Burberry here to get instant access. For instagrammers, exclusive images from the show will be shared through the Burberry Instagram account (just search for username “Burberry”)and photos and video from the show will be shared through the Burberry Google+ page, including behind the scenes and guests posts. It leaves us with little doubt as to why the luxury house is the leader in the luxury digital space. It boasts the biggest fan community on Facebook with over 10.2 million fans and it’s the most followed brand on Twitter with a combined following of over 860,000.