The year 2018 has been good to Fendi. On the business front, revenue continues to grow for the Italian brand, buoyed by its leather and ready-to-wear lines. Its spring/summer 2018 show was widely lauded as the presentation of the season with its perfect blend of wearability and covetous appeal.
And in Singapore, Fendi recently opened a brand new store at ION Orchard. Inspired by the brand’s headquarters at the Palazzo della Civiltà Italiana, the space is grandeur personified with furniture designed by folks such as Thierry Lemaire and Cristina Celestino and patchwork fur tablets littering the walls.
The best bit: the Fendi ION boutique will be the only one in Singapore that fully features the men’s collection. From leather accessories and ready-to-wear items to one of the most comfortable leather couches we’ve ever sat on, Fendi has pulled out all the stops to create a pleasurable shopping experience.
The men’s universe in the Fendi ION store
To celebrate the official opening, Fendi has also created a pop-up kiosk located just outside the boutique. It’s a luxurious reinterpretation of the Roman-style vintage newsstands you typically find in the heart of Rome, the birthplace of the brand.
The octagonal structure is painted in dark green and black, and features rosewood, brass and velvet, as well as parquet wooden floors. The interior will also be adorned with magazine covers featuring some of Fendi’s iconic looks.
From today until 18 February, you can pretend you’re shopping in Rome, at least within the confines of the kiosk.
A Blind Date with Rebecca Eu and Alexander Yue
With Valentine’s Day around the corner, the fully stocked men’s universe in the new Fendi ION boutique, and the Travelling Pop-up Store making an appearance in Singapore, we thought it would be fun to set up two single and attractive personalities on a shopping blind date.
So we called social entrepreneur Rebecca Eu of Project Love, Mei and model Alexander Yue, and told them to meet at the ION boutique for a blind date, which they finally agreed to after some coaxing. Watch the video below for the hilarious results.
