At the Palazzo dei Congressi in Rome, right next to Fendi’s new Palazzo della Civilità Italiana headquarters, the concrete architecture provided the perfect backdrop for the Italian brand’s spring/summer 2016 menswear campaign. But there’s nothing cold and bleak about the collection and video at all.
The trippy campaign video directed by Al Dente, sees model Simon Nessman skipping and playing along to the tune of an upbeat jazz music. Dressed in the season’s selection of modern staples – lurex T-shirts, lightweight suede jackets, slouchy slacks – it’s hard not to crack a smile watching multiple Simons moving with ease against the marbled and concrete backdrop.
Apart from the easy ready-to-wear clothes, key accessories get their minute of fame too. New versions of the Selleria bags, sturdy footwear and Intarsia backpacks are just some of the supporting cast members for spring/summer 2016. Get a quick look at the three new Intarsia backpacks (including a full-on multi-coloured Bag Bug variation) as the Simons exchange one for another as they walk by; quite possibly the winning pieces this season.
Fendi is marching to a brand new beat this time around and we love it. Discover more on fendi.com.