I’m going to be truthful. I always viewed G2000 as that stuffy brand that sold straight-cut work shirts in the three basic shades – black, white and blue. And while there was nothing wrong with that, its work wear choices left me feeling rather uninspired.
Then, in the middle of last. year, I stumbled across the brand’s Work for Values campaign starring Presley Gerber throwing two hangers at the camera and Rafferty Law holding a pair of drum sticks and wondering who stole his drum set, and the first thought that came to my mind was, “Oh hey, this isn’t the G2000 I know.”
The work wear brand had quietly evolved and for Spring 2018, continues its evolution with a range of formal and informal outfits that won’t leave you feeling like you raided your father’s wardrobe.
Sweaters have been slimmed and reimagined in a variety of stripes and colours, and is also infused with Cool Jade technology. The G2000 designers have literally sewn recycled jade into the material to create a natural cooling effect, a Godsend in the heat of Singapore.
G2000 also created a new packable jacket that is perfect for travelling. It’s lightweight, wrinkle-resistant and breathable.
Easily kept in your luggage, the packable jacket is G2000’s solution for the cosmopolitan man. Roll it up when you’re in the plane, and slip it on when you’re on the tarmac, ready to tackle the dour faces of the immigration officers and the day’s business meetings.
There’s a lot more to like about the new and improved G2000, including an improved version of its signature unconstructed suit as well as the liberal usage of Cordura fabric in its knitwear.
But the best way to find out is to really head into the G2000 boutiques and check them out yourselves. You might be pleasantly surprised, just like I was after seeing Gerber and Law decked out in G2000’s new offerings.