If you’ve been paying attention, you’ll realise that G2000 has been quietly updating its brand to fit the PMETs of today. Ever since Presley Gerber threw two hangers towards the camera for the brand’s Work for Values campaign last year, the brand has continued updating its materials and silhouettes for the new generation of executives.
For G2000, the vision is simple: taking the modern man (and woman) from work to play and back again. With that in mind, we dressed up two A-Listers in a selection of clothes from G2000’s Summer collection, based on their lifestyles.
Paulo Atienza, 38
Head of e-commerce, FrieslandCampina
By day, Paulo Atienza formulates digital strategies to maximise online sales for the products under his care. But outside of the office, the 38-year-old is a huge fitness buff. He is a Muay Thai exponent, does a lot of calisthenics, and regularly hits the Crossfit gym.
Since he’s constantly on the go, we dressed Paulo up in the dark blue checked suit set ($279) from G2000. The professional hue shows that he means business but the subtle windowpanes on the suit is a playful nod to his after-hours activites.
The tone on tone look with the navy poplin shirt ($49) also works well for dinner and drinks after his workout.
Adler Poh, 30
Founder, Adler Hostel
What does it take to buck convention and start a business dominated by craggy faces? Brains and guts, and Adler has those in good supply. Like his father, Adler has found his place in real estate. But instead of flipping houses, he builds them.
Today, Adler Hostel is one of the world’s top luxury hostels and is regularly featured in websites and publications. Success is sweet but Adler continues to work hard to grow the brand, regularly meeting investors and stakeholders to promote Adler Hostel.
With that in mind, we dressed him up in a plaid suit from G2000 ($279) that works just as well whether he is hobnobbing with clients or meeting friends to unwind. In today’s relaxed business environment, it’s fine to pair a suit with a solid-coloured T-shirt and sneakers, so we’ve done just that with Adler here.
Discover the rest of the G2000 Summer Collection here.