Vitamin C and retinol were a couple of the buzzwords lauded by every brand, big and small, at the latest Sephora press day. The bi-annual press event showcases the latest and most advanced products available in the market. From face serums to moisturising creams and toners, almost every brand is touting the efficacy of these powerful agents. They are not entirely new ingredients, but the current fleet of face serums is stepping up on its percentage of the mix to deliver promising and visible results.

When it comes to facial products, it’s less about the gender-specific but more about your skin type. Men were already enjoying the popular SK-II Facial Treatment Essence way before SK-II launched its dedicated men’s range – which, by the way, has practically the same concoction except for one added ingredient: Glycereth 25 Pca Isostearate, a skin-conditioning agent.

The point is, many men have no qualms when it comes to putting their best faces forward. From Drunk Elephant to Sunday Riley and Dr. Jart+, here are some of the potent face serums arriving this March.

Face serums
Drunk Elephant’s C-Firma Day Serum (Photo: Sephora)

C-Firma Day Serum by Drunk Elephant

This solution by American company Drunk Elephant is packed with a powerful antioxidant complex including l-ascorbic acid, ferulic acid, and vitamin E, combined with other formula-supportive enzymes and antioxidants, pumpkin ferment, and pomegranate extracts to help firm and brighten your skin while improving the signs of photoaging. 30ml, SGD $114

Application: Apply evenly to clean and dry face before leaving your home in the morning.


Face serums
Allies of Skin’s Vitamin C 35% Collagen Rebuilding Serum (Photo: Sephora)

Vitamin C 35% Collagen Rebuilding Serum by Allies of Skin

The powerful concoction is the world’s first and only waterless formula with a 35 percent concentration. With 25 percent of Ethylated L-Ascorbic Acid and 10 percent of Tetrahexyldecyl Ascorbate, this face serum is formulated with a next-generation antioxidant complex powered by Superoxide Dismutase + Gluthathione to ensure and strengthen the potency of its Vitamin C.
The daily formula repairs on a cellular level and forms a protective shield against photoaging damage and pollutants, while paving the way for brighter, firmer skin. Over time, collagen production is boosted, dark spots are cleared, and skin glows with a brilliant smoothness. 30ml, $TBD

Application: After cleansing and toning, apply all over face and neck in the morning and evening.

Face serums
Glamglow by Starpotion (Photo: Sephora)

Starpotion by Glamglow

One of the most talked about brands in Hollywood has unveiled its latest potion to smooth and nourish your skin. This serum is suitable for normal, dry, combination and oily skin, and contains two types of powerful liquid charcoal oil (turmeric and aloe vera teaoxi) together with Vitamin C, Salicylic Acid, and oleic acid-rich oils to clear your complexion from impurities. It also contains antioxidants to protect skin from pollution. 30ml. $TBD

Application: Shake well before use. Apply 2 to 3 drops to your freshly cleansed face and neck every morning and/or night. Massage evenly in circular motions. Follow with moisturiser.

Face serums
Sunday Riley’s A+ High Dose Retinoid Serum (Photo: Sephora)

A+ High-Dose Retinoid Serum by Sunday Riley  

The latest product by this US-based skincare company is powered by a high concentration of retinoid and retinoid-like botanical extracts that have all of the benefits of traditional retinoids and retinol without the prescription or side effects — making it one of the most advanced face serums created to fight the signs of aging.

More than just reducing the signs of fine lines and wrinkles, the A+ High-Dose Retinoid Serum also improves skin clarity and reduces the appearance of imperfections. Its botanical blend of Hawaiian white honey, bisabolol, ginger, and prickly pear cactus works to reduce the appearance of side effects like flaking and redness, which are typically associated with high strength retinol and retinoid products. 30ml, $ 128

Application:  1 to 2 pumps in the evening on clean, dry skin.

For new retinoid users: Use two days on, two days off. Work your way up to every other day, then to daily evening use. Follow with a hydrating oil or moisturiser.

For advanced retinoid users: Use daily, in the evenings. Follow with a hydrating oil or moisturiser.

For sensitive skin: Apply a few drops of a gentle, hydrating oil to your skin before applying A+ serum.

Face serums
Dr. Jart’s V7 Serum (Photo: Sephora)

V7 Serum by Dr. Jart+

The special formula by renowned Korean brand Dr. Jart+ helps to brighten and moisturise the skin, as well as clear up blemishes and restore skin elasticity for a bright, glowing complexion. The multi-purpose serum is developed with seven vitamins (vitamin A, B3, B5, C, E, F, H) and looks set to be one of the most potent compositions in the market.  50ml, $ TBA

Application: After cleansing and toning, apply all over face and neck in the morning and evening.

For more immediate results, read up on these quick and fuss-free aesthetic treatments.

(Main photo: Sephora)

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