Luxury hospitality group Aman has added two new scents to its Aman Fine Fragrance collection. As an extension of the inaugural collection that was launched in December 2020, these new scents are inspired by the brand’s properties in Tokyo and Utah.
The two new fragrances are designed to transport wearers to iconic Aman destinations – the brand’s flagship city hotel Aman Tokyo and the Utah desert retreat Amangiri. Like before, the new Aman Fine Fragrance collection boasts notes evoking the atmosphere of their diverse natural settings.
Going Beyond Hospitality
Aman was founded in 1988 with the vision of building a collection of intimate retreats with the unassuming, warm hospitality of a gracious private home. The first, Amanpuri (place of peace) in Phuket, Thailand, introduced the concept and, since then, Aman has grown to encompass 33 exquisitely serene hotels and resorts in 20 destinations across the world. It has a further eight under construction.
The hospitality brand introduced Aman Skincare in 2018 and SVA in 2020 has continued the holistic journey beyond the perimeters of Aman’s havens. Last year, Aman welcomed Aman Fine Fragrance, a sophisticated collection of scents echoing Aman destinations. The first five fragrances – Alta, Vayu, Ayom, Umbr and Zuac – are inspired by Aman New York, Amanpuri, Amanjiwo, Aman Venice and Amanjena, respectively.
The gender-neutral fragrances capture these locations, from the deep jungle energy of Indonesia (Ayom) to the crashing waves and sweet citrus fruits of Thailand (Vayu), and the soaring skyline of New York City (Alta).
Each fragrance has been carefully created by master perfumer Jacques Chabert. Born in Grasse, the historic capital of perfumery, Chabert has created many complex and exquisite fragrances in his 50 years of experience in the industry.
Haru & Sei
Fresh and energising fragrance, Haru takes its inspiration from Aman Tokyo, which is set high above the city in the Otemachi Tower. Changing with the seasons, Haru’s contemporary notes capture the city in full bloom, when the breeze is soft, and the blossom appears in full colour.
Named after the Japanese word for ‘spring’, delicate floral layers mingle with soft apricot and green tea accents on the smoothest musks. Warmed by the tobacco tonalities of mate leaves, the scent further reflects a sense of harmony and tradition found in the city and Japan.
Sei is the second new fragrance to join the existing collection, capturing one of earth’s most alluring settings with a uniquely intense aroma profile. Evoking the feeling of nightfall in a silent desert, notes of pine needle and juniper rise through a haze of dry sage and lavender to reveal smouldering cedar and ciste labdanum.
Both earthy and woody, this fragrance is rooted in the wilderness, where the daily rhythms of the Utah desert, and the renewal and rebirth that has defined this ancient region for millennia, speak to the soul of Amangiri – an iconic desert sanctuary.
Providing a powerful sensory journey, the new fragrances mark further progression of Aman’s vision to expand outside of the parameters of its hotels and resorts. The new Aman Fine Fragrance collection, comprising seven 50ml eau de parfums are available to purchase online and in Aman resort and hotel boutiques worldwide.