Energy, emotion, and power. These are just some of the attributes about the beautiful game, which has made soccer the world’s most beloved sport. These qualities are also shared by the new BOSS Bottled United Eau de Parfum – BOSS Parfums’ latest fragrance, which is inspired by the world of soccer.
This spring and summer, BOSS Parfums is kicking off to an exciting soccer season with a new campaign, “Unite to Celebrate”. Fuelled by the limited-edition BOSS Bottled United Eau de Parfum, the campaign focuses on the emotive power of sport to inspire, engage, and unite players and fans.
Inspired By The Beautiful Game
With soccer serving as inspiration, BOSS Parfums sets out to inject elements of masculinity and urban warmth into its latest fragrance. BOSS Bottled United is undoubtedly an olfactive encapsulation of the game.
Notes of citrus and mint provide an air of freshness reminiscent of a freshly watered pitch. Top notes of fragrant South African Buchu and Blood Orange add a welcome dash of warmth to the fragrance. This is right before an energising crescendo of Spearmint, Peppermint and Orris begins to invigorate the senses.
Rounding off the masculine scent is a warm base of Vetiver, Patchouli and Cashmeran. It not only helps ground the scent but also provides an inviting woody elegance. The sensuality and strength of this masculine fragrance is further evoked by its stunning packaging.
The fragrance arrives with a refreshed outer pack in matte black with silver embossing. Referencing a prized sporting trophy, the fragrance is presented in an iconic BOSS Bottled flacon with a glossy metallic finish. The stylish design ensures it looks perfect on the dresser or mantle, just like a prized sporting memento.
Uniting An All-Star Team
A new inspirational campaign helps usher in the new fragrance, honouring it with the pomp and splendour it rightfully deserves. Drawing on the power of unity and celebrating sport as a universal language, the campaign is highlighted by a cinematic film by director Romain Chassaing.
Filmed in black and white, it brings together the iconic style of the BOSS brand with the emotion and intensity of the game. Like soccer, the game is not complete without its stars. To help carry the campaign’s vision forward, BOSS secured the talents of five world-class talents.
German midfielder Toni Kroos, English striker Harry Kane, France defender Raphael Varane, Spanish midfielder Sergi Roberto, and Colombian striker Radamel Falcao are BOSS’ dream team in this new stylish campaign.
Standing for integrity both on and off the pitch, the five faces of the campaign come together to represent the Man of Today. Each one is a multi-faceted man of substance, style and complex, for whom staying true to his values is the real measure of his success. As they take to the pitch, they not only show off their individual skills but also their incomparable teamwork.
The players are seen setting the field alight. Working cohesively as one, they move seamlessly on the pitch, combining their collective skills as a single effective unit. The ordinary becomes extraordinary as the film concludes with a stunning goal – and an unforgettable celebration.
These values of integrity, ambition, passion, and loyalty are not just elements of the “Unite to Celebrate” campaign. It also draws upon the enduring values of the BOSS Bottled Man of Today, enforcing the belief that any obstacle can be overcome with unity.
The Return Of The #SuitChallenge
The new Unite to Celebrate campaign will herald the launch of a new, soccer-inspired, wave of the viral #SuitChallenge. The global activation campaign follows actor Chris Hemsworth’s video of him surfing in a BOSS suit.
With videos quickly spreading across social media in summer 2019, men and women from around the world provided ever-more creative answers to the question – “What would you do in a suit?”.
Across the globe, followers and personalities stepped up to the plate to express themselves living out their passions while wearing a suit. Breaking the boundaries of convention and style, individuals were seen suiting up to go golfing, skateboarding and jet-skiing in their BOSS suits. That very spirit of competition, which drives every soccer match, will now come alive in the new #SuitChallenge.
The new viral campaign will further fuel excitement about BOSS Bottled United. The second wave of the challenge is already underway with influencers around the world seen juggling a soccer ball while wearing a BOSS suit. To add to the enjoyment and collective spirit of unity, they pass the ball on to followers to do the same.
Who knows, the next major pass may very well be to you. It will be wise not to miss that winning shot. Join in the conversation on social media with #ManOfToday #BOSSBottled.
BOSS Bottled United 100ml is available at Sephora and selected department stores.
(Images: Hugo Boss)