Better known as the guy who played the hammer-wielding Norse god, Chris Hemsworth is as much of a superhero as he is on screen. His “powers” stem from honesty and integrity, and in this day, a man like him is hard to come by. The BOSS Bottled #ManofToday campaign is all about actions that speak louder than words, and as the new face of this campaign, Chris Hemsworth tells us what he likes about the new fragrance and what makes a man.

What inspires him.

I am a strong believer in hard work. If you want something, you’ve got to chase it and put the hours in to achieve your goals. I think it’s important to work hard, be passionate and have commitment. But doing it with honesty and integrity throughout.

The meaning of luxury.

Luxury for me is having creative freedom. As an actor, I am able to make choices that really challenge me and allow me to move forward professionally. I also see my family as a luxury, as I am lucky enough to have a beautiful wife and three kids who are all loving and supportive.

What he considers to be his greatest achievement.

My family. Not a day goes by when I don’t look at them and feel a sense of pride. They are my motivation for everything I do now in life.

The values he’d like to instill in his children.

To be compassionate, kind and humble. To smile and enjoy life, and do not sweat the small stuff.

What his friends and family might think of him.

I hope they see me as someone who is compassionate and collaborative, one who’s honest and lives with a strong sense of integrity. The guys I grew up with are my closest friends and I think that’s also what has kept me grounded.

What he likes most about the new BOSS Bottled.

For me, it has a special versatility to it and it is not overpowering. It can be worn in any kind of setting and it inspires confidence and action, which encourages me to be the best version of myself.

BOSS Bottled retails at $102 (50ml) and $128 (100ml). Available at all leading department stores

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