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Mr Burberry: The New Fragrance for Men

Farhan Shah
05 Apr 2016
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Inspired by Burberry’s heritage trench coat with its iconic colours and checks, the new Mr Burberry fragrance for men is a throwback to the ways of the old British perfumeries with the base of earthy vetiver and smokey guaiac wood. Interestingly there is an unexpected splash of grapefruit right at the top.

Mr Burberry: The New Fragrance for Men-am_il_v1001_i_6b5538d9ff697b23154c9b16bf32e56c66_ea58f9edf7393addb1d9cec01de2c45435

But the fragrances of today live and die by the marketing sword and we must admit that Mr Burberry is right up there with the very best. Gentlemen can monogram their initials on the beautiful bottle through the Burberry website and at selected stores. The British luxury brand is also appealing to the millenials by using the social media channel Snapchat, yes, that medium for sexting fiends and people with short attention spans. There is a dedicated channel for users to access a wealth of content, including tailoring and grooming tips, as well as behind-the-scenes campaign content.

Mr Burberry: The New Fragrance for Men-am_il_v1001_i_08617096ff129e6837f126ff073c863186_251f4cadb3fe8bbb68f1096d8106abc894

And what about the Mr Burberry campaign film with the haunting soundtrack by Mercury Music prize winner Benjamin Clementine? “For the film I wanted to convey the idea of two people who are passionately in love. It’s that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other,” film director Steve McQueen said.

All images courtesy of Burberry.

Farhan Shah
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