There are specific steps that are taken when it comes to designing and creating fragrances. First and foremost, there has to be an idea of what the scent represents and embodies. And then there is the creation of the formula that brings that scent to life.
For Tommy Hilfiger, the focus for its latest fragrance is centred upon celebrating pioneers and change makers. The result of this is the IMPACT eau de toilette spray for men, a fragrance designed specifically for those who dare to dream and strive to excel.
The launch of the new fragrance adds depth to the brand’s vast portfolio that includes tailored clothing to sportswear as well as lifestyle products and accessories. As a renowned premium lifestyle brand, anything brandishing the name Tommy Hilfiger is of resoundingly high quality. It is latest offering to the world of fragrance certainly lives up to that promise.
Bold & Masculine
Invigorating, empowering, and striking, the IMPACT eau de toilette spray for men encompasses infused citrus, smoky aromatics, and woody notes. The unique combo centres upon stimulating deep-seated desires and aspirations. This is owed to the aromatic scent’s tea-like aroma of coca leaf accord blended and infused with striking citrus.
Adding depths to the fragrance is a trio of precious woods, including the powerful hold of Akigalawood®, a spicy, woody extract of patchouli. Top notes of bitter orange and middle notes of French cypress complete this dynamic scent. Overall, it affords the IMPACT eau de toilette spray distinctive and rejuvenating qualities that sets itself apart from most fragrances.
To house this new scent, Tommy Hilfiger presents a special curved and transparent glass bottle. Distinctive in design, just like the precious fragrance it houses, the bottle features a T-shaped cap elevated in red, white, and blue – the signature colours of the brand.
The design itself is more than just aesthetic as it triggers the possibility of something more. A simple pop of the cap’s side reveals a secret secondary travel vial. The hidden 4ml vial is perfect to take the fragrance on the move, affording the user a welcome boost of fragrance anytime throughout the day.
The launch of the fragrance coincides with an integrated global campaign featuring a community of trailblazing music artists. Fragrance ambassadors include English singer-songwriter James Bay, Colombian-born and Miami-raised singer-songwriter Sebastian Yatra, and German singer- songwriter Wincent Weiss.
Each individual not only exemplifies the Impact vision, but they have also pushed the boundaries of expectations to define their paths on their own terms. The Tommy Hilfiger IMPACT campaign was shot entirely in London and serves as a celebration of music and determination. It takes audiences on an adventurous journey across the city, including to the iconic Wembley Arena.
“You define your impact. You make it count,” declares Weiss. Yatra on the other hand believes that “Impact is all about going after your dreams in your own way.” Bay arguably sums it up best. “Your impact is only limited to the size of your dreams,” says the accomplished singer-songwriter and guitarist.
(Images: Tommy Hilfiger)