(Montblanc M) RED: A collection that combat HIV/AIDS
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Montblanc’s latest RED collection will look to combat HIV/AIDS

Lester Tan
15 Oct 2019
Article Hero Image
Exterior of the boutique during the Montblanc: (Red)Launch event cocktail at the Boutique Champs-Elysees. | Photo by Anthony Ghnassia, Getty Images For Montblanc.
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We all know the metonymic adage: the pen is mightier than the sword. Naturally Montblanc will have its own take on this. The luxury company that began as a maker of fine pens started a movement involving its writing instrument (and a piece of luggage). Called (Montblanc M) RED, it aims to raise funds in support of HIV/AIDS sufferers in Africa.

(Montblanc M) RED travel luggage
Alan Roura with its travel luggage

In partnership with (RED), the German company will be extending its 2018 Marc Newson Montblanc M with a piece of travel luggage and a new writing instrument. A 2018 study found seven million Africans are living with HIV, while 240,000 Africans were newly infected with the disease. Hence, with the sale of every (Montblanc M) RED product, Montblanc will donate €5 to (RED)’s Global Fund to support its HIV/AIDS programme in Africa. This covers 25 days of medication that helps prevent a HIV-infected mother from transmitting the disease to her child.

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The exterior of its travel luggage
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The interior of its travel luggage patterned with quotes
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The interior of its travel luggage
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The exterior of its travel luggage
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The interior of its travel luggage patterned with quotes
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The interior of its travel luggage
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A closer look at the luggage offering finds a red polycarbonate shell with red leather on the handle and around the perimeters of the body. Its interior features motivational quotes in red: “The future belongs to those who believe in the beauty of their dreams”, “Love all, trust a few, do wrong to none” and “Let’s make the right to tomorrow a reality for everyone”.

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Its latest nickel-coated writing instrument
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A close-up to its nib and forepart
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Its latest nickel-coated writing instrument
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A close-up to its nib and forepart
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The nickel-coated (Montblanc M) RED writing instrument comes in a plateaued body with Montblanc’s emblem. In addition to the red-lacquer on its forepart, it also has a magnetic cap, with a snap mechanism for firm closure, and the campaign’s name is engraved on the nib and red ink feeder cover.

“This special partnership with (RED) is more than just about raising funds for prevention and medication, it’s about educating others to understand that, as a community of global citizens, we can be more effective in ending epidemics like AIDS when we work together,” shared Montblanc CEO Nicolas Baretzki.

With World AIDS Day coming up on 1 December, this is a perfect time for the brand to establish its commitment to the fight against HIV/AIDS.

For more information, visit here.

luggage
montblanc
writing instruments
HIV/AIDS
Lester Tan
Lester is into films, food and basically anything culture related under the sun.
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