A quick history lesson: the iconic Vans sneakers were first worn by skaters who valued their grip and durability. They could take a beating without being torn apart and looked great. For years, Vans was loved by the counter-culture set. And as with any brand perceived as cool, the general public also began wearing Vans sneakers.
Today, Vans is an icon. The inherent problem with being an icon is: how do you re-invent a much-loved symbol without possibly inciting an Internet riot?
Vans believes it has the answer with the UltraRange, which it calls a “new perspective in footwear design”. It’s made for exploration rather than skating and features the brand’s first ever co-moulded midsole, merging its patented UltraCush Lite foam cushioning with the original waffle outsole. These sneakers are made for walking long, long distances.
The breathable, lightweight mesh upper helps your feet to remain cool while the internal sock-fit construction means you can even wear these sneakers without socks. We don’t recommend this in Singapore’s weather but it is an option.
The Vans side stripe is still there, of course. But everything else about the new Vans UltraRange sneaker is a welcome upgrade. And more importantly, it still looks as good as ever.
Available at Vans retailers. Learn more at Vans.com/UltraRange.