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American as Ever

Sean Mossadeg
18 Nov 2014
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What's up in the world of fashion, jewellery and watches? Sign up to receive it all.

The name Timex has always been associated to exhaustion for me. An unfair relation maybe but when a brand’s most prominent watch is often on the wrists of runners and marathoners, a link is made all too easily. It’s all too common to hear brands like Timex being labelled as a one-trick pony because of its celebrated Ironman range but behind the brand is a long and arduous history, one even we didn’t know about.

American as Ever-am_il_v1001_i_bd527795262b806b1b6ae3bf79cb9a2022_4bcf4e05665dd10601662182e65c9fbf34

The brand turns a whopping 160 years old this year. Sure, the name Timex may not go that far back but in 1854, the Waterbury Clock Company was established in Connecticut. This company would then go on to be the biggest producers of clocks of that era. From producing clocks, the company eventually started producing pocket watches, leading to its collaboration with the Ingersoll brothers. During this time, the Waterbury Clock Company produced watches for the Ingersoll Watch Company and crafted the Ingersoll Yankee, a pocket watch that costs only a dollar. Soon enough, the Ingersoll brothers bought out the Waterbury Clock Company after it fell into dire straits. From there, the Waterbury Clock Company (as with its sister company, the Waterbury Watch Company) was tossed back and forth between different owners.

To commemorate the tumultuous timeline of the brand and its 160th anniversary, Timex has released its new Waterbury range of watches.

American as Ever-am_il_v1001_i_000b65a12c477bf31aed0196be569c5327_b9fa4143d6fc878c86947a990b7e51b538

These rugged quartz watches will follow in the same ethos of Timex’s Weekender line –  an easy weekend beater that classes up the wrist immediately. For a brand with that long a story behind it, Timex’s ranges don’t show for it at all and it’s something that we can appreciate from the brand. No need to pay for tradition, no cost of history; just an all-American watch that does its job.

Sean Mossadeg
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