To coincide with the launch of its new Chronomat Women’s Collection, Breitling has announced a new regional campaign that seeks to push the boundaries of what it means to be a woman of purpose, action, and style. The campaign, which follows the launch of the Chronomat women’s 32 and 36 watches and the announcement of the global Spotlight Squad, is timely for International Women’s Day on 8 March.
Breitling’s first-ever Chronomat designed for women is suitable for any mission. While its roots are in the 1980s, this forward-looking timepiece is dedicated to innovative women of today who are reshaping attitudes and challenging stereotypes.
The campaign is titled “Chosen, Not Given” and draws inspiration from the progressive mindset of women who take charge of their passions and are decisive leaders of change. It represents a growing trend of women, especially in Southeast Asia, who actively make decisions to transcend the norm.
A Salute To Southeast Asia’s Trailblazing Women
Displaying true tenacity and creating waves in their own ways, Breitling has chosen three outstanding women that embody the essence of the campaign. They are supermodel and social activist Cindy Bishop from Thailand, singer-entrepreneur Isabella Wong (Bella Kuan) from Malaysia, and wakesurfer and business owner Cassandra Tan from Singapore.
The three ladies certainly embody the qualities of Chosen, Not Given. Bishop, a model, host, actor, and UN Women Goodwill Ambassador Asia-Pacific, continues to inspire young women in Southeast Asia. A social activist, and advocate on women empowerment, Cindy founded #donttellmehowtodress, a social movement to raise awareness of victim-blaming.
Wong, also known as Bella Kuan, is co-founder of indie beauty brand Handmade Heroes. Apart from running her business, Bella is also a fitness enthusiast, whose passions lie in skateboarding, surfing, and spin cycle. Bella also majored in piano and voice at the Malaysian Institute of Arts, with her specialty in opera. Her dynamism, active lifestyle and influential personality has garnered her over a hundred thousand followers on Instagram.
Although known for wakesurfing, Tan boasts a diversified portfolio, which includes her own line of cosmetics and contact lenses. A true dynamic individual, she continues to advocate and inspire women in the sport of wakesurfing. Representing Singapore regionally in the sport, Tan is poised to continue making impressive waves in all her pursuits.
Spotlight On The Chronomat
As versatile and attractive as the Spotlight Squad, the Breitling Chronomat Women’s collection offers everyday luxury in two sizes. The collection, featuring the Chronomat 36 and 32 series, present Breitling’s iconic Rouleaux bracelet with a butterfly clasp. Robust as well as elegant, the COSC-certified timepieces showcase a retrospective modern design.
In terms of finish, these timepieces are nearly as diverse as the women on the Spotlight Squad. Along with the choice of sizes (36 mm Automatic and 32 mm SuperQuartz), they are also available in an array of metal cases. Choices include stainless steel, bicolour, or luxe 18k red gold. Women craving extra sparkle can opt for diamond-set bezels and indice.
The Chronomat Automatic 36 is powered by the Breitling Caliber 10 with a reserve of about 42 hours. There are 10 variants to choose from, with special lacquered dials in white, pale green, midnight blue, or copper. The Chronomat 32 runs on the Breitling Caliber 77 and has a battery life of three to four years. It comes in seven versions, with white or midnight blue dials.